About the role

We are looking for an experienced, data-driven and commercially minded Digital Media Manager to take end-to-end ownership of our digital marketing operations. Working closely with leadership, you will plan, execute, and optimize multi-channel performance marketing campaigns across paid search, social, programmatic display, and owned retention channels (Klaviyo and SMS). You will manage growth budgets, track blended business metrics, monitor key unit economics, and directly shape our overarching digital acquisition strategy.

Key responsibilities

- Plan, launch, and optimize high-converting Google Ads, Performance Max, and Shopping campaigns, alongside performance ads across Meta, TikTok, Pinterest, and programmatic display networks.

- Design and optimize automated Klaviyo lifecycle flows (welcome, cart abandonment, win-back, subscription portal updates) and high-impact SMS campaigns.

- Implement technical, on-page, and off-page SEO strategies to scale organic search rankings and domain authority across core product categories.

- Monitor Blended ROAS, Customer Acquisition Cost (CAC), CPC, and LTV. Manage monthly budget allocation efficiently and present comprehensive performance insights to leadership.

- Help set the promotional calendar, brief high-performing ad creatives and landing pages,



and align customer acquisition targets with business growth goals.

About you

- 3–5+ years in a Digital Media Manager or Senior Performance Marketer role within a direct-to-consumer (D2C) e-commerce environment.

- Hands-on expertise with Google Ads Manager, Microsoft Advertising, Meta Ads, Pinterest Ads, Programmatic DSPs, and Shopify operations.

- Advanced proficiency in Klaviyo and SMS marketing platforms.

- Advanced skills in GA4, pixel tracking, attribution modelling, and a strong understanding of unit economics, margins, and budget management.

- A genuine passion for clean food, sustainable Australian agriculture, and premium culinary experiences.

Perks

- Autonomy and end-to-end ownership over high-impact digital channels in a fast-growing, premium brand environment.

- Flexible hybrid or remote working arrangements based in Melbourne.

- Direct collaboration with company leadership to drive tangible business growth.

About us

Stockman Steaks is a premier Australian direct-to-consumer e-commerce meat delivery company. We deliver 100% pasture-raised, grass-fed proteins and clean, additive-free products directly to customers' doors. We pride ourselves on clean ingredients, absolute sourcing transparency, superior eating quality and an uncompromising customer experience.

📌 Digital Media Manager (Melbourne)
🏢 Stockman Steaks
📍 Melbourne