Job Description

About Avocan

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.

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We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office.

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In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.

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About the Rolen

As a Sales Development Representative (SDR) at Avoca, you'll fuel our growth engine by identifying, engaging, and qualifying prospective customers across the Australian home services industry. You'll run high-velocity outbound programs, convert interest into meetings for our Account Executives, and help evangelize Avoca's impact by turning missed calls into booked jobs and measurable revenue.

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You'll pioneer and build the market. This is a greenfield opportunity: you'll generate Avoca's pipeline in Australia from day one. It's ideal for someone who thrives on speed, experimentation, and impact. You'll own pipeline generation end-to-end: target the right segments, craft compelling outreach, book high-quality meetings, and collaborate closely with Sales, Marketing, and Product to turn customer pain into Avoca wins.

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What You'll Don

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Prospect and qualify leads across Australian home services segments, serving as the first point of contact and trusted resource for prospects evaluating Avoca.

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Run high-volume, multi-channel outbound (LinkedIn, email, calls, events) to build pipeline and consistently exceed meeting and SQL targets.

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Tailor outreach to customer goals and business models; articulate Avoca's value in booking jobs,



capturing missed demand, and lifting revenue.

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Partner with Account Executives to schedule demos, share context, and ensure smooth handoffs that convert into opportunities and closed-won deals.

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Travel to industry conferences and events to generate leads, book demos on-site, and represent Avoca with professionalism and urgency.

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Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing, and Executive teams.

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Collaborate with Sales, Marketing, and Product to refine messaging, share market feedback, and continuously improve playbooks and cadences.

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Track activity and outcomes with precision; measure and report on KPIs to guide prioritization and iterate quickly.

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What You'll Bringn

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1–3 years in an SDR, BDR, or outbound sales role, ideally at a high-growth startup.

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A track record of hitting or exceeding outbound meeting targets, with meetings that actually convert downstream.

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Confidence on the phone and in writing: you can articulate value clearly whether it's a 30-second cold call or a personalized email.

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Comfort with high volume; you can run 50+ touches a day without sacrificing quality.

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CRM discipline: clean data, updated stages, notes that your AEs can actually use.

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Excited to work with a high-ownership team across multiple time zones.

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Nice to have: experience selling AI, SaaS, or into the home services vertical.

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BONUS: Market/domain knowledge and/or an existing trades network.

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Who You Aren

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You're competitive with yourself. You track your numbers, know your conversion rates, and are always looking for the next lever to pull.

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You handle rejection well — not because you ignore it, but because you treat it as signal. A "no" teaches you something about messaging, timing, or targeting.

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You prepare before you pick up the phone. You've looked at the prospect's website, understand their business model, and can speak to their specific pain.

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You're a clear communicator who keeps AEs, managers, and cross-functional partners in the loop without being asked.

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You thrive in ambiguity and create structure: you're energized by a blank page, make sound decisions with incomplete information, and build repeatable process where none exists.

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You have a high motor: self-driven, relentless in pursuit of pipeline, and quick to act without waiting to be told.

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You're already embedding AI into your go-to-market in a systematic way, across prospecting, research, outreach and list building, and can show the workflows you've built and the results they drive.

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Benefitsn

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Flexible PTO plus AU holidays

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Company-wide off-sites

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Travel to HQ

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Competitive medical, dental, and health insurance

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All core tools and software provided

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Compensation: The expected on target earnings for this role is A$150,000–A$175,000, with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca's total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

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Why Avocan

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a rapid-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.

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Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

📌 Sales Development Representative (Sydney)
🏢 Avoca
📍 Sydney