Manager, Performance & Digital Experience

At HomeMade, we're transforming home care in Australia through a fresh approach that empowers people to live life on their own terms.

As an approved provider specialising in self-management, we partner with our customers to create support plans that meet their individual needs and help them make the most of their funding. Our approach puts people in control of their support, their choices and their lives.

We're a team of passionate people who believe in making a genuine difference. Our values guide everything we do:

Put People First: People and relationships matter most.

Foster Freedom: Life should be lived in a way that makes sense for you.

Do the Right Thing: We act with fairness, honesty and transparency.

Be Bold: We imagine and create a brighter future.

About the chance

Are you a digital growth leader who knows how to turn marketing investment, customer insights and digital experiences into measurable business results?

We're looking for a Manager, Performance & Digital Experience to lead HomeMade's digital acquisition, search strategy, conversion optimisation and website experience.

Reporting to the Head of Marketing, you'll help shape our digital growth strategy, setting priorities and guiding performance across paid media, SEO, emerging AI-led search and conversion rate optimisation (CRO). You'll ensure HomeMade is visible wherever prospective customers are searching, while continually improving the digital journeys that help them understand their options and take the next step.

This is a strategic leadership role that combines commercial thinking, analytical problem-solving and digital expertise.



You'll lead a small team and agency partners, bringing together the right people, insights and capabilities to improve marketing efficiency, strengthen conversion and drive sustainable customer acquisition.

You'll have the opportunity to shape how HomeMade approaches digital growth, influence investment decisions and make a meaningful difference in a purpose-driven organisation.

What you'll be doing

Lead performance marketing and digital acquisition

- Develop and lead HomeMade's performance marketing and search strategy across paid search, paid social, display, SEO and emerging Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) opportunities.

- Own media planning, budget allocation, channel priorities and performance targets, ensuring investment is aligned with business objectives and acquisition goals.

- Oversee campaign performance across digital channels, identifying opportunities to improve efficiency, reach the right audiences and deliver stronger acquisition outcomes.

- Lead our SEO agency relationship, setting priorities and ensuring activity delivers meaningful improvements in search visibility, traffic quality and acquisition.

- Work closely with Brand and Content to strengthen creative, messaging and search opportunities that improve visibility and customer engagement.





Optimise the website and customer experience

- Own HomeMade's CRO and website optimisation roadmap, identifying opportunities to improve usability, customer understanding and conversion.

- Set priorities for experimentation across landing pages, forms, messaging, calls to action and key digital journeys.

- Use customer behaviour, funnel analysis and testing insights to identify barriers and deliver measurable improvements.

- Set the strategic direction for our marketing website, partnering with the Digital Producer on day-to-day website management, functionality and ongoing optimisation.

- Collaborate with Product, Technology and Marketing Automation to improve website infrastructure, digital capabilities and the overall customer experience.

Turn data into commercial outcomes

- Own reporting across digital acquisition and conversion, tracking performance against key measures such as qualified leads, cost per lead (CPL), customer acquisition cost (CAC), conversion rates and customer acquisition outcomes.

- Analyse funnel performance, lead quality and customer behaviour to understand what's working, where opportunities exist and how marketing investment can work harder.

- Partner with CRM, Sales, Data and Marketing Automation to strengthen attribution and connect marketing activity with downstream customer outcomes.

- Ensure tracking and measurement requirements are clearly defined across Google Analytics 4 (GA4), Google Tag Manager (GTM), advertising platforms, CRM and business intelligence (BI) environments.

- Translate performance data into clear recommendations that inf

📌 Manager, Performance (Sydney)
🏢 Mable
📍 Sydney