HL Group | HL Landscapes, Groundworks & Pacific Nurseries

HL Group operates across commercial landscaping, civil construction, revegetation, environmental services and nursery supply. We’re looking for a proactive Lead Generation & Marketing Coordinator to help grow our brands, generate qualified enquiries and support our sales team.

About the role

This is a hands-on role combining marketing, prospect research, outbound outreach and enquiry management. You’ll work with our leadership and business development teams to identify opportunities, reach potential customers and turn interest into qualified sales conversations.

Success means generating opportunities that lead to quotes, projects and repeat business.

Key responsibilities

- Digital marketing: Coordinate paid advertising, email campaigns, website updates and search visibility, working with external providers where required.
- Social media and content: Manage our social media calendar and create project updates, case studies, capability material and promotional content.
- Project content collection: Work with operational teams to gather site photos, videos, testimonials and project information.
- Brand consistency: Maintain a consistent, professional presence across each of our businesses.
- Direct mail campaigns: Coordinate targeted direct mailouts to existing contact lists to promote our services, share company updates and project achievements, and generate current business opportunities.
- Lead generation: Identify prospective clients, projects and market opportunities across our services and operating regions.
- Prospect research: Build and maintain targeted contact lists of builders, civil contractors, developers, councils, consultants and other potential customers.
- Performance reporting: Track qualified leads, meetings booked, quote opportunities, conversion rates and campaign costs,



and use the results to improve performance.
- CRM management: Keep contacts, lead sources, conversations, follow-up dates and chance status accurate and current.
- Enquiry management: Respond promptly to incoming enquiries, establish customer requirements and coordinate follow-up with the relevant team.
- Outbound outreach: Contact prospects through phone, email and LinkedIn to introduce our services, qualify opportunities and arrange meetings for the sales team.
- Sales support: Prepare marketing material and support campaigns targeting specific services, customers and regions.

About you

You’re commercially minded, organised and comfortable picking up the phone. You can create engaging content, follow up consistently and take ownership of results.

You’ll bring:

- Experience in lead generation, marketing, sales support or business development.
- Confidence contacting potential customers and building relationships.
- Strong written communication and content creation skills.
- Experience using CRM systems, email marketing platforms and social media tools.
- An understanding of Meta, Google Ads and LinkedIn marketing.
- The ability to manage multiple brands, campaigns and priorities.
- A practical approach to measuring results and improving performance.
- Experience in construction, landscaping, civil works or a related industry would be an advantage.

What success looks like

- A consistent flow of qualified leads and sales meetings.
- Prompt enquiry responses and reliable follow-up.
- An accurate CRM with clear next actions.
- Regular, relevant content showcasing our capabilities.
- Measurable contributions to quote opportunities and new business.

What we offer

- The opportunity to help grow an established group of businesses.
- Direct access to leadership and business development teams.
- A varied role with room to contribute ideas and take ownership.
- Remuneration based on experience and capability.

📌 Lead Generation (Brisbane)
🏢 HL LANDSCAPES
📍 Brisbane