Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

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As a Digital Investment & Activations Executive, you'll support the planning, setup, delivery and optimisation of digital campaigns across multiple online media channels. Working closely with the Digital Investment & Activations Manager, you'll play a key role in campaign activation, performance monitoring, reporting and stakeholder management

Responsibilities

Campaign Activation & Delivery





- Execute digital media bookings in line with approved media plans.
- Set up campaigns across platforms, including trafficking creatives, audience targeting, tagging and implementation.
- Monitor campaign pacing and performance against KPIs.
- Conduct campaign QA prior to launch.
- Manage booking changes and ensure accurate campaign documentation.

Trading & Partnerships

- Support media partnerships and sponsorship activations.
- Coordinate creative, tracking and platform requirements.
- Work with media partners to resolve delivery issues and negotiate makegoods where required.

Reporting & Insights

- Contribute to post-campaign reporting and performance analysis.
- Maintain pacing reports and value tracking.
- Support the delivery of actionable insights for clients and internal teams.

Client & Stakeholder Management

- Develop an understanding of client businesses, categories and market dynamics.
- Ensure reporting is accurate, timely and client-friendly.
- Collaborate with planning, client service, specialist and PMX teams.

Financial Administration

- Manage campaign billing and reconciliation processes.
- Ensure booking confirmations, coding and documentation are completed accurately.
- Support auditing and media mix modelling data requirements.

Qualifications

Experience or exposure to:

- Digital campaign activation and optimisation.




- Media buying platforms and ad-serving technologies.
- Reporting and insights analysis.
- Budget management and campaign reconciliation.
- Trading and negotiation fundamentals.
- Microsoft Excel and digital advertising tools

Additional information

Publicis Groupe perks: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere i

📌 Digital Executive (Melbourne)
🏢 Publicis Groupe
📍 Melbourne