Role Overview As Branding & Marketing Manager, you will lead CHAGEE’s brand and marketing in Australia, building awareness and loyalty as we launch and grow our Sydney store network. Working closely with the Australia General Manager and the regional Branding & Marketing team, and with initial support from an experienced team, you will localise CHAGEE’s brand positioning for Australian consumers and own the marketing plan across store launches, digital and social, partnerships, loyalty and customer service. As the business expands, you will have the opportunity to build and lead the Australia Marketing function. Role Responsibilities
• Function Building: Build the Australia marketing function, setting up the local marketing plan, processes, agency partners and performance tracking.
• Brand Localisation: Adapt CHAGEE’s brand positioning and messaging for Australian consumers while maintaining consistency with global brand guidelines.
• Store Launch Marketing: Plan and execute grand opening campaigns that drive awareness, footfall and sales for each current store.
• Integrated Campaigns: Plan, execute and manage multi-channel campaigns, including product launches and seasonal activations, to drive brand awareness, engagement and sales.
• Digital and Social Media: Lead social media, content and paid digital marketing across key platforms, growing the online community and engagement.
• Partnerships and PR: Develop creator and influencer partnerships, media relations and brand collaborations to build brand reputation and reach.
• CRM and Loyalty: Drive member acquisition, engagement and retention through CHAGEE’s loyalty program and CRM channels.
• Delivery Platform Marketing: Manage marketing and promotions on food delivery platforms to grow online sales.
• Market Insights:



Conduct market and consumer research to understand trends, preferences and the competitive landscape, informing strategic decisions.
• Customer Service: Oversee customer feedback and service channels, ensuring timely resolution and an exceptional customer experience.
• Budget and ROI: Develop and manage the marketing budget, tracking ROI and KPIs to optimise spend.
• Reporting: Prepare and present marketing performance reports, insights and recommendations to the Australia General Manager and regional Branding & Marketing team.
• Team Leadership and Growth: Build, lead and develop the Australia marketing team as the business grows. Role Requirements Essential
• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 8+ years of brand and marketing experience, ideally within consumer, retail or F&B; brands.
• 3+ years of people leadership experience, directly managing marketing team members.
• Proven track record launching or growing a consumer brand in Australia, with measurable results.
• Strong understanding of the Australian consumer, media and creator landscape.
• Hands-on experience across social media, content, influencer and performance marketing, with strong command of marketing analytics.
• Experience managing marketing budgets and agencies, with a focus on ROI.
• Working knowledge of Australian Consumer Law and advertising standards.
• Strong creative judgement and excellent communication and presentation skills. Preferred
• Experience in F&B;, QSR or beverage brands, including store launch campaigns.
• Experience bringing an international brand into the Australian market.
• Experience with CRM, loyalty programs and delivery platform marketing.
• Experience working with regional or global headquarters in a matrix organisation.

📌 Branding & Marketing Manager (Sydney)
🏢 CHAGEE
📍 Sydney