DARMHA is an established Australian women's fashion and lifestyle brand seeking an experienced Social Media & Content Lead to own the brand's social media presence, lead storytelling, and drive measurable organic growth. This senior, hands-on role requires proven experience and demonstrated results.

Key responsibilities
Own social media platforms, creative direction, engagement and organic growth across Instagram, TikTok and the wider social landscape Develop original content concepts, engaging stories, creative campaigns and fresh ways to bring DARMHA to life Create exceptional content independently, including shooting high-quality content using an iPhone with strong composition, styling, lighting and storytelling Present products, tell stories and connect naturally with the audience both behind and in front of the camera Independently edit and publish content as needed Brief and creatively direct the dedicated video editing and creative team, leading creative vision, guiding storytelling, directing pacing and editing styles Understand engagement rates, organic reach, watch time, audience retention, shares, saves and community growth Identify what's working,



understand why it works and use insights to develop stronger creative concepts Continually test, refine and improve content to deliver measurable results Build a genuinely engaged community and strengthen social presence About you Significant experience owning and growing social media platforms for an established brand Proven ability to develop original creative concepts and compelling brand storytelling Robust, measurable results in organic reach, engagement and audience growth Exceptional hands‑on filming skills and ability to independently edit short‑form video Genuine confidence and personality in front of the camera Experience briefing and creatively directing editors or other content professionals Strong understanding of social media analytics and how to translate data into creative decisions Excellent eye for fashion, styling, aesthetics and brand presentation Deep knowledge of Instagram, TikTok, emerging content trends and audience behaviour Confidence, initiative and experience to take ownership without constant direction

About us
DARMHA is an established Australian women's fashion and lifestyle brand with a loyal customer community and ambitious plans for growth.

📌 Social Media (Coolum Beach)
🏢 DHARMA BUMS
📍 Coolum Beach