Globally we are the leading supplier of juvenile infant products. In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Mother’s Choice and Tiny Love, are highly sought-after. We have an exciting opportunity for an experienced, commercially minded and data-driven

Data Analytics & Loyalty Manager

to join our growing Marketing team. Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role suited to someone who enjoys turning data into actionable insights, improving customer experiences and driving business growth through CRM, loyalty and analytics initiatives. Globally we are the leading supplier of juvenile infant products. In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Mother’s Choice and Tiny Love, are highly sought-after. We have an exciting opportunity for an experienced, commercially minded and data-driven

Data Analytics & Loyalty Manager

to join our growing Marketing team. Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role suited to someone who enjoys turning data into actionable insights, improving customer experiences and driving business growth through CRM, loyalty and analytics initiatives. About the Role In this role, you will develop and execute Dorel Australia's customer data, CRM and loyalty strategy across the Maxi-Cosi and Mother's Choice brands. You will leverage customer, sales and digital insights to improve acquisition, engagement, retention and customer lifetime value while supporting commercial growth through data-driven decision making. Working closely with Marketing, Sales, Product and Consumer Experience teams,



you will manage CRM platforms, customer data, reporting and analytics initiatives while delivering insights that optimise customer experiences and improve business performance. You'll be joining a friendly, cooperative and experienced team within a rapidly expanding and forward-thinking international organisation. Key Responsibilities Develop and execute CRM and loyalty strategies across the Maxi-Cosi and Mother's Choice brands

Manage customer databases and CRM platforms, ensuring data accuracy, integrity and compliance

Build and optimise automated customer communication journeys across the customer lifecycle

Create customer segments based on behaviour, engagement and purchase history

Develop and manage loyalty and retention programs to improve customer engagement and lifetime value

Analyse customer, sales, website, product and campaign data to identify trends and opportunities

Monitor key metrics including acquisition, retention, repeat purchase rates, customer lifetime value and churn

Measure and report on marketing campaign, promotion and loyalty program performance

Deliver actionable insights and recommendations to stakeholders across the business

Map and optimise the end-to-end customer journey

Lead testing and optimisation initiatives across campaigns, segmentation, messaging and offers

Develop dashboards and reporting frameworks across CRM,



loyalty, digital and sales performance

Manage CRM integrations, data quality processes and relationships with technology and agency partners

Drive continuous improvement through enhanced reporting, automation and data governance practices

About You 5+ years' experience in CRM, loyalty, customer analytics, business intelligence or data-driven marketing roles

Proven experience managing CRM platforms, customer databases and loyalty programs

Strong analytical skills with the ability to interpret complex data and identify actionable insights

Experience developing reporting dashboards and performance metrics

Strong understanding of customer lifecycle marketing, segmentation and retention strategies

Experience analysing eCommerce, website and marketing performance data

Proficiency with CRM, analytics, reporting and data visualisation tools

Advanced Excel skills and strong data management capability

Excellent stakeholder management, communication and presentation skills

Strong project management, organisational and problem-solving abilities

A commercially minded approach with the ability to translate data into business outcomes

A proactive, detail-oriented and continuous improvement mindset

About Us At Dorel, we’re dedicated to helping families live safer, easier, and more joyful lives. As a global leader in juvenile products, our brands: Maxi-Cosi, Mother’s Choice and Tiny Love are trusted by millions of parents worldwide. Our Australian team is passionate, collaborative, and committed to delivering high-quality products and exceptional service. We value a workplace where people feel suppor

📌 Data-Driven CRM (Melbourne)
🏢 Dorel
📍 Melbourne