Role Purpose The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliverexceptional customer experiences, strong commercial outcomes and a positive, values-led teamculture.
This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to lifeon the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service,styling and selling experience. Living the SHEIKE Values At SHEIKE, how we lead matters just as much as what we achieve. Stay Curious Seeks to understand Boutique performance and customer behaviours Asks thoughtful questions and actively learns through feedback andcoaching Builds confidence in interpreting basic sales and conversion data Spark Connection Creates warm, genuine connections with customers and team members Supports a welcoming and inclusive Boutique environment Leads with empathy, positivity and explicit communication Shape Tomorrow
Takes ownership of personal development and leadership growth Support change initiatives and new ways of working in Boutique Contributes ideas that help improve customer experience and performance Key Responsibilities Customer Experience & Service Leadership
Deliver consistently high-quality customer experiences aligned to the SHEIKEbrand Lead by example with genuine greetings, confident styling and fitting roomengagement Support the Boutique Leader in coaching the team on service and sellingbehaviours Act as a point of escalation for customers in the absence of the Boutique Leader Conversion Average Transaction Value (ATV) This includes:
Understanding daily and weekly performance trends Supporting team focus on conversion and add-on selling Reinforcing commercial priorities on the Boutique floor Support onboarding and training of new team members Provide day-to-day coaching and feedback to stylists Assist with performance conversations and recognition moments Step into a leadership role when the Boutique Leader is off the floor Wages & Rostering (Support)
Support effective rostering aligned to traffic and service needs Assist with wage control through strong floor leadership and productivity Ensure time and attendance processes are followed accurately Support opening and closing procedures as required Stock Integrity & Loss Prevention Support stock accuracy through strong adherence to processes Role model loss prevention behaviours and standards Assist with stock movements, deliveries and transfers Escalate stock concerns or discrepancies to the Boutique Leader Visual & Operational Excellence
Maintain strong visual standards aligned to VM direction Ensure fitting room, shop floor and back-of-house areas are clean andorganised Support execution of campaigns, promotions and sale activity Be proactive in identifying and addressing standards opportunities
Is a trusted second-in-charge within the Boutique Leads confidently on the floor and during peak trade Builds strong relationships with customers and team members Supports the Boutique Leader in driving results and culture Is developing capability toward future Boutique Leadership Key Capabilities & Skills
Experience in a customer-facing retail environment Passion for styling, selling and customer connection Strong communication and interpersonal skills Emerging leadership capability with a growth mindset
📌 Boutique Floor Leader in Training: Style, Service (Willoughby)
🏢 Sheike
📍 Willoughby
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