Company : BBR Agency Pty Ltd Location : New South Wales (NSW), Australia Position Type : Full-Time

Job Title : Marketing Specialist (Category Manager - Ticketed Experiences & Brand Activations)

About the Role

BBR Agency Pty Ltd is seeking a results-driven Marketing Specialist (Category Manager - Ticketed Experiences & Brand Activations) to lead the development and delivery of marketing strategies across our portfolio of ticketed events, immersive experiences and branded activations .

Working closely with internal teams and external partners, the role will support the delivery of innovative promotional strategies that maximise ticket sales, brand engagement and event visibility.

Key Responsibilities

- Develop and implement marketing strategies to promote ticketed events, experiential activations and branded live experiences .
- Conduct market research and analyse consumer behaviour, audience demographics and industry trends to support the growth of ticketed event programs.
- Plan and coordinate integrated marketing campaigns across digital, social media, partnerships and promotional channels to drive ticket sales and audience acquisition.
- Monitor marketing campaign performance and ticketing data, providing insights and recommendations to optimise marketing effectiveness.
- Collaborate with event producers, creative teams and brand partners to develop promotional concepts and campaign messaging.
- Manage the performance of the ticketed experiences and brand activations category , identifying opportunities to increase attendance and commercial outcomes.
- Support partnerships with sponsors, venues and brand collaborators to align marketing initiatives with event objectives.




- Prepare marketing reports evaluating campaign performance, audience engagement and ticketing outcomes.
- Ensure marketing strategies align with brand positioning, event objectives and commercial targets.

Requirements :

- At least 9-12 months of experience in the Australian events, marketing or experiential marketing industry .
- Demonstrated experience delivering campaigns that drive audience engagement, ticket sales or brand activations .
- Strong analytical skills with the ability to interpret campaign performance metrics, audience data and sales insights.
- Experience coordinating multi-channel marketing campaigns including digital marketing and social media.
- Excellent stakeholder management skills with the ability to collaborate with brands, venues and creative teams.
- Ability to manage multiple marketing projects within a rapid-paced events environment.
- Strong organisational skills and attention to detail.
- Relevant tertiary qualification in marketing, communications, business, events or a related field is highly regarded.

Why Join Us

- Opportunity to work on innovative ticketed experiences and brand event activations across Australia.
- Collaborative agency environment delivering high-impact live experiences and marketing campaigns.
- Competitive salary package and opportunities for professional growth.

If you are a marketing professional passionate about live experiences, audience engagement and experiential marketing , we would love to hear from you.

Salary : $77,000 - $89,000 per annum + superannuation

Pay: $77,000.00 - $89,000.00 per year

Experience :

- Event marketing: 1 year (preferred)

Work Authorisation:

- Australia (required)

Location :

- Sydney NSW (preferred)

Work Location: In person

📌 Marketing Specialist (Category Manager - Ticketed Experiences & Brand Activations) (Sydney)
🏢 BBR agency
📍 Sydney