Efficiency Leaders is seeking a creative, proactive and hands-on B2B Content Marketing Specialist to support our growing marketing function, strengthen our digital presence and help generate qualified business opportunities.

Reporting to the Growth Marketing Manager, you will play an important role in executing marketing initiatives across content, digital channels, campaigns and events.

You'll work closely with our marketing and sales teams, contributing data driven ideas and helping us connect with finance and procurement professionals across Australia and New Zealand.

Key Responsibilities

- Content Creation & Social Media: Plan, create and publish engaging content across LinkedIn and other relevant digital channels, including thought leadership posts, carousels, graphics and short-form videos.
- SEO & AEO Content: Research, write and optimise blog articles, website pages and other content to improve visibility across traditional search engines and AI-powered discovery platforms.
- Creative Design: Develop professional marketing assets using Canva, including social media graphics, presentations, campaign materials and promotional content.
- AI & Marketing Workflows: Use AI tools and workflows to support research, content development, repurposing and campaign execution. Identify opportunities to improve marketing efficiency through AI and automation.
- Email Marketing & Campaigns: Support the execution of email campaigns, newsletters, lead nurturing activities and other digital marketing initiatives.
- Case Studies: Develop customer success stories, testimonials and case studies, including coordinating interviews and supporting video content production.
- Video Content: Create and edit short-form videos for LinkedIn, website content, webinars and marketing campaigns.




- Events & Webinars: Assist with the planning, promotion and coordination of webinars, industry events, conferences and exhibitions, including event materials, communications and follow-up activities.
- Blog: Blog publishing and landing page optimisation, ideally using WordPress.
- Marketing & Sales Support: Assist with campaign assets, sales enablement materials, partner marketing initiatives and other marketing activities as business priorities evolve.
- Performance & Optimisation: Monitor content and campaign performance, identify opportunities for improvement and contribute ideas to increase visibility, engagement and qualified enquiries.

Skills & Experience

- At least 2 years of hands-on experience in B2B marketing, content marketing or digital marketing, ideally within SaaS, technology or professional services.
- Excellent writing, editing and communication skills, with the ability to translate complex topics into clear, engaging content for business audiences.
- Demonstrated experience creating and managing organic LinkedIn content for a B2B audience.
- Solid experience using Canva, with the ability to independently produce professional marketing and social media assets.
- Working knowledge of SEO. With an interest in AEO and GEO (skills to develop across your journey with us).
- AI literacy, with practical experience using tools such as ChatGPT,



Claude or similar platforms to improve research, content creation and marketing productivity.
- Ability to manage multiple projects, meet deadlines and work independently in a quick-paced, small-team environment.
- A proactive mindset, strong attention to detail and willingness to learn, experiment and bring new ideas forward.

Highly Regarded

- Experience using Canva is a must.
- Basic video editing skills using tools such as CapCut or Canva.
- Familiarity with Semrush, Google Analytics, Google Search Console or similar digital marketing tools.

What We Offer

- Exposure to emerging AI technologies, Gartner advisors and modern digital marketing practices.
- The opportunity to grow your career in a company that is bringing financial transformation to lots of organisations.
- Competitive salary and a great collaborative team based in Sydney CBD.

About Efficiency Leaders

Efficiency Leaders is an Australian technology company behind RapidP2P, a procure-to-pay automation platform helping organisations reduce manual work, improve visibility and strengthen financial control across purchasing, accounts payable and vendor management processes.

We work with organisations across construction, healthcare and aged care, manufacturing, not-for-profit and government, helping finance and procurement teams modernise their processes and operate more efficiently.

How to Apply

If you're a creative, motivated B2B marketer who enjoys producing great content, embracing new technology and contributing to a growing business, we'd love to hear from you.

Please submit your CV along with examples of content or marketing projects you've worked on, such as LinkedIn posts, articles, creative assets or videos.

📌 B Content Marketing Specialist (Sydney)
🏢 Efficiency Leaders
📍 Sydney