Launch it. Lead it. Make Sydney yours.

Collarts has opened its flagship Sydney campus in Waterloo, and we’re looking for a Sydney Marketing Manager to lead it in market. This is a rare chance to shape how a creative college arrives in Australia’s biggest city — from the first school visit and street activation to the launch event and every enrolment that follows.

The role

Reporting to the Chief Marketing Officer and sitting in our marketing leadership team, you’ll be our on-the-ground marketing lead for Sydney. You’ll own the Sydney marketing plan, turn a long list of big ideas into a prioritised program of work, and lead a small Sydney team covering events, schools engagement, graphics and video.

It’s a hands-on role with real strategic weight. One day you’re deciding the ten things that will move the needle most; the next you’re making twenty calls to schools, partners and venues to make them happen. You’ll manage the Sydney launch marketing budget and work closely with campus operations, recruitment, academic leaders and our marketing specialists in Melbourne.

Day to day, you'll:

· Own the Sydney marketing plan and turn it into a scheduled, prioritised program of work

· Lead grassroots awareness activity — events, activations, festival tie-ins and community engagement across Waterloo and greater Sydney

· Build target lists of priority schools, careers counsellors, industry partners, venues and alumni, and decide how we reach them

· Lead and develop the Events & Engagement Specialist and Graphics & Video Specialist based in Sydney

· Coordinate physical brand presence projects such as murals, signage and installations with campus operations

· Work with our brand, paid media, content and web specialists so Sydney messaging, creative and landing pages hit the mark

· Manage the Sydney launch marketing budget and report on leads, applications, events and partner outcomes against targets





· Represent marketing in the weekly Sydney project steering meeting

What we're looking for

You’re a marketing generalist with solid strategic instincts who loves getting your hands dirty. You’ve launched or grown something in a new market, you know how to turn a plan into a program, and you’re as comfortable presenting to school principals as you are briefing an agency.

Essential:

· At least 5 years’ marketing experience, including responsibility for both strategy and execution

· Demonstrated experience launching or growing a brand, campus, venue or product in a new market

· Proven ability to deliver an integrated program across events, activations, partnerships, content and digital

· Commercial acumen and experience managing and reporting on a marketing budget

· Experience leading and developing direct reports

· Established networks, or a demonstrated ability to rapidly build them, across Sydney’s creative, education and community sectors

· Excellent communication and presentation skills, with confidence engaging schools, partners and senior stakeholders

· Resourceful and comfortable working autonomously in a fast-paced launch environment

Desirable:

· Experience in higher education, student recruitment or schools engagement

· Background in creative industries, arts, culture or events marketing

· Experience briefing and managing PR, media and out-of-home agencies

· Familiarity with CRM and marketing automation platforms





· Current Working with Children Check (or ability to obtain one)

About us:

Collarts (and its predecessor Ausmusic) began more than 30 years ago with three programs, a handful of students and a small team of dedicated lecturers. Our foundation disciplines were music and audio – a proudly rock and roll start - we've grown into one of Australia's leading creative education providers.

Today, operating as Collarts, we teach more than 2,000 students from over 30 countries across four campuses and 50 partner high schools. We offer 24 degree programs, 5 vocational certificates and we’re ranked Australia #1 Creative Arts Course Provider according to the 2024 Quality Indicators for Learning and Teaching (QILT) national surveys.

Our community includes award winning artists, industry leaders and respected educators across music, screen, design, fashion and creative industries.

Why Collarts

We're a team that genuinely lives our values — curiosity, kindness, connection, courage and mastery. We make space for people to experiment, back each other, and bring their whole selves to work. If you love the creative industries and want to build something from the ground up in Sydney, you'll fit right in.

To find out more about the perks of working at Collarts, visit: collarts.edu.au/about-us/careers-at-collarts

Apply

As shortlisting will commence immediately, we reserve the right to close this recruitment earlier than the stated closing date. You must have the legal right to live and work in Australia to apply for this role.

At Collarts we are committed to a workplace that celebrates the rich heritage and contributions of our First Nations peoples. We encourage and welcome applications from our First Nations individuals, recognising the unique skills, perspectives, and knowledge they bring to our team. Join us on our journey toward a more inclusive future!

📌 Marketing Manager (Sydney)
🏢 Collarts (Australian College of the Arts)
📍 Sydney