Company
At PFD, we bring people together through food, but it is the people behind the plate who make it happen.
Every day, our teams support customers and communities across Australia.
In this role, you will represent Peters Ice Cream while combining the scale and stability of PFD with the energy of a customer-facing FMCG sales role.
When you join PFD and Peters, you will become part of a business where you can:
Work with real people in a big business
Grow with a business that is always moving
Shape the future of foodservice
About the Role
You'll own your territory, build customer relationships and grow sales for an iconic foodservice organisation.
This is not a traditional delivery role and it is not a desk-based sales position.
As a Cash Van Sales Representative, you will take ownership of an established Adelaide territory, visit customers, manage stock on your vehicle, merchandise products and identify opportunities to grow sales and distribution.
You will have the autonomy to run your day while staying connected to fellow Van Sales Representatives and the Peters Territory and State Managers.
The role offers a practical entry point into FMCG sales for someone who enjoys being on the road, talking with customers and seeing the results of their work.
Previous sales experience is preferred, but full training will be provided for the right person.
What you'll be doing
You will play an significant role in supporting customers and growing your territory by:
Servicing an established customer territory and building strong, long-term relationships




Identifying sales opportunities and increasing product distribution within existing accounts
Selling and delivering Peters products directly from the cash van
Managing vehicle stock levels and maintaining accurate sales, delivery and customer records
Replenishing customer freezers and maintaining high merchandising standards
Working to weekly sales rhythms and KPIs while planning and managing your own day
Providing a positive and professional customer experience at every visit
Working with the wider Peters team to maximise opportunities and achieve business objectives
What will help you succeed
You will thrive in this role if you enjoy meeting people, solving problems and taking ownership of results.
We are looking for someone who has:
Previous sales, route sales, merchandising, delivery or customer service experience; full training is available for the right candidate
The confidence to start conversations, build rapport and identify customer needs
An MR licence or learner MR; support may be available for the right candidate to obtain the required licence
Comfort working to weekly rhythms and KPIs while having autonomy over the day
Strong planning, record-keeping and follow-through
Resilience and resourcefulness when plans change




A flexible approach to working hours and a genuine drive for relationships, solutions and growth
What success looks like
A consistent and well-planned customer visit rhythm
Strong customer relationships and a reputation as a reliable point of contact
Growth in sales, volume, distribution and new business opportunities
Accurate records, disciplined planning and strong follow-through
A solid understanding of Peters products, customers and pricing
Customers experiencing practical, responsive service through every interaction
Why join PFD and Peters?
You will have the freedom to run your territory, the support of an experienced team and the opportunity to represent Peters Ice Cream in the local market.
The role brings together customer relationships, sales, merchandising and delivery, giving you variety every day and a clear pathway to build FMCG sales capability.
Competitive remuneration, superannuation and participation in incentive programs
Access to staff benefits, including discounts on staff purchases, accommodation, health insurance and banking
Hands-on training and support to build product, customer and sales knowledge
The opportunity to grow your career in a large national foodservice business
PFD Food Services is proud to be an Equal Employment Opportunity employer.
As part of our recruitment process, preferred candidates may be required to complete relevant pre-employment checks, including medical, police and licence checks where applicable.
Join us as we continue to bring people together through food.
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📌 Peters Cash Van Sales Representative (Adelaide)
🏢 Pfd Food Services
📍 Adelaide