Founding leader of a brand-new club opening in the heart of Sydney CBD
Build the culture, leadership team and member experience from the ground up
Lead a premium social wellness club featuring boutique studios, recovery experiences and world-class facilities
Who are we?
There's never been a better time to join Virgin Active! We have the best talent, doing the best work of their lives with meaning. Our continuous focus on inspiring people to live an active life is what unites us and sets us apart in our vision to be the world's most loved exercise brand.
We are part of the Virgin group of companies worldwide and launched our Australian business in **** with one club, five studios and a dedicated team of just 50 people. Today, we have a team of nearly 1,000 people and we're building a collection of iconic locations in Sydney and Melbourne.
Reporting to the Experience Director, you'll lead all aspects of club performance across people, sales, service, fitness, swim, food & beverage and facilities.
You'll be the founding leader of Wynyard, set to open in early ****, setting the standard for its people, performance, culture and member experience from day one.
Located in the heart of Wynyard, this stunning new club will offer premium training spaces, boutique group exercise studios, recovery experiences and exceptional hospitality, creating a wellness destination unlike anything else in Sydney CBD.
In this role, you'll:
Lead the club through pre-opening, launch and beyond, creating a explicit plan for people, operations, sales and member experience
Drive a high-impact pre-sale strategy, building local awareness,



commercial partnerships and early member momentum in the Sydney CBD market
Recruit, onboard and develop a high-performing leadership team
Create a culture where people love to work, grow and perform
Deliver revenue, EBITDA and productivity targets
Build the club's commercial engine, driving membership growth, retention, corporate partnerships and performance across all revenue streams
Ensure exceptional execution of the Virgin Active member experience
Lead operational excellence, governance, safety and compliance standards
Align departments behind one clear vision and commercial plan
Develop future leaders and build succession pipelines across the club
Lead service recovery and elevate member satisfaction outcomes
Create an environment where accountability, ownership and teamwork thrive
Represent the club across regional and national leadership forums
Drive innovation and continuous improvement opportunities
All about you
You've successfully led large, multi-functional teams and delivered strong commercial results
You have at least 5 years' senior leadership experience with full P&L; accountability
You know how to balance people, performance and profit without compromising culture
You build strong teams and aren't afraid to have difficult conversations when needed




You understand what great customer experiences look like and how to create them consistently
You can turn strategy into action and bring people on the journey
You're commercially savvy and naturally look for opportunities to improve performance
You create environments where people feel supported, challenged and inspired to do their best work
You're comfortable operating in a fast-paced environment where priorities can shift quickly
Most importantly, you're passionate about people and helping others live healthier, happier lives
What you'll get from us
Join one of the world's most iconic and purpose-led brands, changing people's lives for the better through wellness
Be part of a culture that champions wellbeing, inclusion and growth
Competitive performance incentives and the opportunity to influence the success of a flagship CBD club
Complimentary club membership for you and a workout buddy
Discounted personal training and wellbeing services
Exclusive perks and discounts with our retail and lifestyle partners
Flexible working options that support real work-life balance
Paid parental leave so you can focus on your new little human
Ongoing personal and professional development opportunities
24/7 confidential wellbeing support through our Employee Assistance Program
A workplace built around movement, wellbeing, energy and community
We like to be normal, not formal
These opportunities don't come up often.
If you've ever wanted to launch a club, build a leadership team from the ground up and leave your mark on one of Sydney's most exciting new wellness destinations, this is your moment.

📌 Club General Manager (New South Wales)
🏢 Virgin Active
📍 New South Wales