Fit Litter
is one of Australia's fastest-growing D2C pet brands, making simple, everyday products that help cat owners stay on top of their cat's health. It has grown into an 8-figure category disruptor across AU, the UK and NZ, and is now scaling toward 9 figures with new hero products and an in-house production studio.
They're looking for a
Senior Performance Marketer/ Media Buyer
, to own paid media across Meta, Google and TikTok in AU, the UK and NZ, with Meta taking most of your time. You'll run the accounts day to day, keep them stable as spend grows, and set up testing that tells the creative team what to make next.
A Day in the Life
Managing the Meta ad accounts across AU, UK and NZ, with structures built for how Meta delivers after Andromeda
Making budget and scaling calls to hit acquisition and efficiency targets, without the volatility that comes from chasing short-term wins
Designing concept testing structures that give clean, reliable reads on concepts, angles and formats
Feeding clear, data-backed insights to the creative team after every round and helping shape what gets made next
Keeping a running record of test results so the team builds on what it learns
Managing Google Ads (Search, Shopping and Performance Max) and growing TikTok across all three regions
Reporting on performance honestly, including what isn't working, and connecting platform results back to blended MER and CAC
Helping design and assess bundle, pricing and discounting tests, and contributing to CRO and landing page work
About You
This role suits a commercially minded media buyer who cares about profit,



not just platform ROAS. You'll likely come from a high-growth DTC brand, a performance agency or an in-house growth team.
Ideally, you will have:
4+ years of hands‐on media buying in a DTC or eCommerce business (or agency)
A track record of managing and scaling Meta accounts, with results you can walk through
Current, practical experience buying on Meta since the Andromeda update, including creative diversity, broad targeting and consolidated structures
A strong grasp of concept testing, and the judgement to balance efficiency against account stability
The ability to turn the numbers (CPA, ROAS, MER, CAC, CPM, CTR, frequency, hook and hold rates) into clear decisions
Solid Google Ads experience for eCommerce across Search, Shopping and Performance Max
TikTok Ads experience, or the drive to get up to speed quickly
Experience running accounts across multiple regions or stores
Confidence working across Ads Manager, Google Ads, GA4 and attribution tools
Bonus: unit economics knowledge (contribution margin, payback periods), offer and pricing testing, and CRO experience
What's in it for You
Highly attractive performance-based bonus structure
Full ownership of paid media across three platforms and three regions
An in-house production studio and creative team producing a steady flow of recent concepts to test
Close collaboration with the Head of Performance Creative
A clear career pathway as the business scales into a multi-channel, multi-market organisation
The chance to be a key driver, not a small cog, in a brand entering its most exciting chapter

📌 Senior Performance Marketer (New South Wales)
🏢 Revere Recruitment
📍 New South Wales