Myer Group brings together iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand.
With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you'll be part of a diverse and dynamic team that's shaping the future of retail across stores, online and beyondThe Customer, Loyalty and Data team is seeking a Loyalty Lifecycle Lead to play a key role in supporting the strategic development and end-to-end execution of the MYER one Lifecycle Strategy.
This role is critical in maximising both the commercial impact and customer value of the MYER one program across all stages of the member journey.Design and deliver targeted initiatives and campaigns that effectively onboard, engage, and retain members -increasing participation and driving deeper emotional and transactional loyalty.12-month Maximum Term Parental Leave ContractAbout the role:Support the execution and ongoing refinement of the MYER one customer lifecycle, focusing on acquisition, onboarding, engagement, retention, and reactivationAssist in delivering initiatives that enhance the perceived and actual value of the MYER one program, encouraging increased member engagement with rewards and benefitsSupport the planning and delivery of initiatives that increase member interaction, engagement, and program participationCoordinate behaviour-driving campaigns that encourage key actions such as reward redemption, benefit usage, and profile updatesUse customer insights, feedback, and behavioural data to help optimise lifecycle touchpoints and identify areas for improvementWork collaboratively with teams across CRM, marketing, digital, product, analytics,



and external agencies to help deliver integrated lifecycle initiativesAssist in tracking key lifecycle metrics and reporting on performance, helping translate results into actionable recommendationsAbout you:5+ years' experience in loyalty, specialising in customer lifecycle and engagementProven ability to execute strategies that drive customer engagement and retentionAnalytical skills with experience in leveraging data to inform decision-makingExceptional communication skills, with the ability to present insights and recommendations to diverse audiencesProficiency in tools such as MS Office Suite (Excel, PowerPoint, Outlook) and familiar with CRM platformsA customer-first mindset with a passion for creating engaging and seamless experiencesA proactive, innovative approach to problem-solving, with the ability to operate effectively in dynamic environmentsBenefits to you:We're committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.Our team members enjoy a range of benefits including:Team member discounts: Generous discounts in-store and onlineLearning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.Flexible working: Lifestyle leave, versatile workhours and hybrid working is available for Store Support Office rolesLifestyle benefits: Employee Assistance Program (EAP),volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.With more than 125 years of retail heritage, it's an exciting time to join Myer Group.Your future starts here, help shape what's next at Myer Group.
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📌 Loyalty Lifecycle Strategist (Melbourne)
🏢 Myer
📍 Melbourne