20 Oct
|
VERVE Fitness
|
Gold Coast
20 Oct
VERVE Fitness
Gold Coast
Head of Growth / Growth Lead | Hands-On, AI-Led | $140k-$180k + BonusWe need someone who owns the number and can do the work.VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands, profitable and targeting $150M within four years.
Over the next few months we launch VERVE Pulse, our gym software, as a standalone product and open in the United States from Dallas.
Marketing runs through our CEO today, with a small team and a fleet of AI agents that already do real production work.
That's why this seat exists.We're looking for a hands-on Head of Growth / Growth Lead to own our marketing number, lead the team, and step into any channel when it matters.WHAT YOU'LL OWNYou'll own marketing-attributed Sales against budget, plus the full marketing budget, across every channel in Australia and the US: Meta, Google, Klaviyo email and SMS, Shopify, content and B2B lead generation.
Creative sign-off is yours, and so is our AI agent fleet, along with what you build next.
You'll lead a team of four: Ecommerce Manager, Digital Marketing Specialist, Performance Creative Lead and a Marketing Coordinator.HOW YOU'LL BE MEASUREDMarketing-attributed Sales on budget every monthMeta above break-even, Google at targetEmail and SMS to 15% of company Sales by June ****Qualified B2B leads up 30%,
at flat or lower costUS launch demand targets hit in the first 90 days of tradingWHERE THIS SITSYou report to our CEO and lead the marketing team.
The team runs the channels day to day.
When a seat is empty or a test needs shipping, you do it yourself.
If you'd rather direct than do, this isn't the role.MUST HAVESOwned a Sales or ROAS number, running a budget of several hundred thousand dollars against ROAS and CAC targetsHands-on in Meta or Google, plus Klaviyo or Shopify/CRO, and able to run them yourselfBuilt automations, agents or workflows with AI (n8n, Make, Zapier, Claude, custom GPTs), not just promptsLed people or agencies; two or three people plus agencies is enoughAble to work on site at Upper CoomeraBONUS HAVESUS or international launch experienceD2C or considered-purchase ecommerceB2B lead generationA fitness, equipment or premium consumer products backgroundWHAT WE OFFER4pm finishes Monday to Thursday2pm finishes every Friday!
Contemporary light-filled office at Upper Coomera, Miele coffee machine, filtered water, free onsite parkingMonthly team lunches and events people actually want to come toGrounded founders who back their team, and a crew that's fun, focused and drivenA profitable, secure, growing business
#J-*****-Ljbffr
📌 Head Of Growth / Growth Lead | Hands-On, Ai-Led | $140K-$180K + Bonus (Gold Coast)
🏢 VERVE Fitness
📍 Gold Coast