20 Oct
|
Suncorp
|
Sydney
Join Suncorp's Customer, Brand & Digital team and take ownership of the end-to-end performance of our paid search activity.We're looking for an experienced, hands-on Digital Marketing Specialist to translate business and customer objectives into effective channel strategies, high-performing campaigns and continuous optimisation.
Reporting to the Manager, Digital Marketing Growth, you'll manage SEM investment, measurement and platform activity across Google Ads and Microsoft Advertising, helping us achieve our CPA, conversion, growth and profitability targets.Working across brand, website, product and analytics teams, as well as with external partners, you'll connect media performance to the complete customer journey, from search and quote through to purchase.
You'll also help guide our adoption of emerging platform capabilities and AI-driven solutions.What you'll bringAt least four years' hands-on experience building, managing and optimising paid search accounts in Google Ads and Microsoft AdvertisingStrong in-platform knowledge of paid search bidding strategies, account structures, audiences and campaign typesThe ability to diagnose performance issues at a granular levelExperience planning and optimising paid search campaigns across keywords, audiences, creative, bidding and landing pagesA demonstrated track record of managing significant budgets and pacing investment against performance targetsStrong working knowledge of GA4, Google Tag Manager and conversion trackingA sound understanding of privacy, consent, brand safety and governance considerations relevant to digital media in a regulated environmentA performance-focused mindset combined with a strong appreciation of brand and customer experienceInsurance,
financial services or other regulated-category experience will be highly regardedAgency or consultancy experience will be advantageousHow you'll workAs a Suncorp team member, you'll:Deliver on commitments with a genuine and direct approach, supporting fair outcomes for everyoneWork through challenges, raise risks and remain focused on achieving resultsListen to customers, advocate on their behalf and act to deliver the right outcomesLook for different and better ways of working, identifying new solutionsAdapt to change, respond to business needs and learn from experienceAssist others, share your knowledge and take ownership of collective team goalsInvite different views and experiences to create diverse perspectivesEngage positively with colleagues and stakeholders, celebrate the success of others and support the safety and wellbeing of the teamWhat You'll EnjoyAccess our award-winning Shine platform – your central hub for exclusive perks, wellbeing support, career development, and recognition.
Shine has been recognised for excellence in employee experience, making it easier than ever to access what matters most to you.Opportunity to receive performance-based Incentives and Suncorp shares for eligible employeesHybrid working, flexible leave, 20 weeks paid parental leave, and up to 5 days paid versatile leave annuallyPaid study support, career breaks, on-the-job learning, and a $1,000 referral bonus for eligible employeesFree wellbeing coaching, a dedicated Employee Council, and confidential EAP accessDiscounts at 900+ retailers, Fitness Passport, and reduced super feesPaid volunteer leave, donation matching, and unlimited emergency response leaveDiversity is celebrated through employee resource groups and inclusive policies for all families
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📌 Digital Marketing Specialist (Sydney)
🏢 Suncorp
📍 Sydney