We're a growing Australian hospitality group with two complementary divisions: Cafe Franchise Group (CFG) and Cohort Coffee Roasters.CFG, through multiple distinct brand, develops and supports a network of franchised cafés across Australia.
We help franchise partners open, run and grow successful businesses through proven systems, training and ongoing support.
Cohort Coffee Roasters is our specialty roastery.
We source the finest beans and roast them with care for our café network wholesale partners, Flagship stores and retail customers.About the roleWe're looking for an experienced Marketing Manager to join us full-time at our Taren Point, Sydney location.
This is a pivotal role across the group.
You'll develop and run marketing strategies for both CFG and Cohort Coffee Roasters, building each brand's presence, driving customer and franchisee engagement, and supporting growth.You'll shape how both brands are seen in the market.
You'll also work closely with our franchising, roasting, sales and operations teams to make sure each brand's message reaches the right audience, whether that's café customers, wholesale clients or prospective franchise partners.Key responsibilitiesDevelop, implement and manage integrated marketing campaigns across digital, social media, print and events for both CFG and Cohort Coffee RoastersCreate and maintain brand messaging and visual identity guidelines for each brand, keeping everything consistent across all materials and platformsManage social media accounts across the group, including content creation, community engagement and performance monitoringSupport franchise recruitment with lead-generation campaigns and marketing material that attracts quality franchise partnersDeliver local and network-wide marketing support for franchised cafés, including promotions,



menu launches and in-store collateralConduct market research and competitive analysis across the café franchising and specialty coffee sectorsOversee the production of marketing collateral, including website content, brochures, packaging design and promotional materialsPlan and run events, product launches and promotions to build brand awarenessMonitor and analyse marketing performance, with regular reports and insights to refine strategyManage marketing budgets and allocate resources cost-effectivelyBuild and maintain relationships with external partners, including media, influencers and agenciesWhat we're looking for5+ years in a marketing management or senior marketing roleStrong expertise in brand management and positioning, ideally across more than one brandProficiency in digital marketing, including social media, content marketing and email campaignsExperience with B2C marketing; B2B or franchise recruitment marketing is highly regardedExperience with marketing analytics tools and using data to make decisionsExcellent project management skills and the ability to run multiple campaigns at onceStrong written and verbal communication skills and a talent for compelling brand storiesCreative thinking and problem-solving with a strategic mindsetExperience managing budgets and delivering campaigns within financial limitsWhat we offerCompetitive salary package based on experienceFull-time permanent role with career development in a growing, multi-brand groupThe chance to work with a passionate team dedicated to quality and innovationFlexible working arrangements for work-life balanceAccess to our premium coffee and exclusive staff benefitsProfessional development and training opportunitiesA team-oriented, inclusive workplace that values creativityExposure to the whole business, from roasting and production to franchise partners and café customers
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📌 Marketing Manager (Sydney)
🏢 Cohort Coffee Roasters
📍 Sydney