Job DescriptionWorkshop Software is a cloud based platform that helps automotive workshops run their businesses: bookings, invoicing, inventory, customer communication, reporting and much more, in one place.
We sell to independent mechanical workshops in Australia, New Zealand, the United Kingdom, the United States and South Africa.
Our customers are hands-on business owners, and we shape every piece of communication to speak directly to them.This role is responsible for the overall marketing function and our presence in the market.
The successful candidate will combine strategic oversight with direct execution, translating product capability into transparent, commercially effective communication.
This role holds end-to-end ownership of content creation, strategy, demand generation, and lifecycle communications.
Responsibilities include the planning and execution of content across blog, video, and social channels; management of campaigns driving monthly trial and signup volume, including paid media performance against defined cost-per-trial targets; administration of our marketing systems (HubSpot and Userflow) governing CRM, lifecycle automation, and in-app engagement; direction and quality oversight of a retained bench of external specialists; and stewardship of brand messaging and positioning across every market and channel in which we operate.You are the only marketer inside the business, however, you are not on your own.
You direct a retained bench of external specialists: a videographer, a paid media and Google Ads consultant, graphic designers, web implementers and business consultants who advise on marketing.
Budget for that bench already exists.You publish without waiting for sign-off.
Blog posts, social, email campaigns, videos and website copy are yours to ship inside our brand guidelines.
That is deliberate: a marketer who queues everything behind a CEO approval produces nothing.Key responsibilitiesContent and channelsPlan, write and publish blog and SEO content on our WordPress siteOwn our YouTube channel: choose topics, write scripts, direct the shoot, then publish, title,



thumbnail and distributeRun the social calendar across LinkedIn, Facebook and Instagram, with copy and creative that suits eachWrite customer-facing copy across email, landing pages, in-app messages and release notesRepurpose deliberately: one shoot day or one strong article should feed several weeks of channel activityCampaigns and demand generationOwn monthly trial and signup volume, and the campaigns that drive itBuild and send email campaigns, landing pages and product launches end-to-endResponsible for paid activity across Google Ads and social, working with our paid media consultant, and hold that spend to a cost per trialOwn messaging across website, social and paid channelsIdentify performance gaps, then fix them and report what changedDirecting the retained benchBrief external specialists properly: clear scope, clear deadline, clear definition of doneKeep every retainer productively utilised, and report monthly on what each one deliveredHold partners to quality and to deadlines, and elevate early when they slipRecommend changes to the mix of retained support where the money would work harder elsewhereCRM and marketing systemsOwn HubSpot: workflows, nurture sequences, segmentation and lifecycle stagesMaintain database hygiene and keep reporting trustworthyImprove automation so that repeatable work stops consuming your weekProvide clear, honest campaign performance reporting to the CEOLifecycle and in-app engagementManage and optimise in-app communication in UserflowBuild and refine onboarding sequences to improve activation and early engagementWork with Product and Support so that messaging inside the platform is clear, helpful and commercially alignedMessaging and positioningTranslate product capability into plain customer outcomes,



in the language a workshop owner actually usesKeep us consistent with brand guidelines across every channel and every marketRefine messaging based on customer behaviour, sales feedback and campaign resultsKeep our positioning strong across all five markets we sell intoReferral and advocacyRun and optimise customer referral initiatives across email, in-app and socialMonitor participation, conversion and program performanceImprove incentive structure, messaging and promotion, and test changes with leadershipEvents and industry presencePlan and execute industry events or trade shows, scheduled around the content calendar rather than in place of itCoordinate pre-event and post-event campaigns, and track return and follow-upEssential Experience and skills4 to 6 years in SaaS, technology or B2B marketing, with most of it hands onStrong writer – copywriting is the single most used skill in this job: blogs, emails, ads, landing pages, in-app copyComfortable in front of and behind a camera: able to script video, direct a shoot and turn footage into published, titled, thumbnail contentAble to publish to a WordPress site without waiting for a developerExperienced with a CRM and marketing automation platform, ideally HubSpotProven track record directing external suppliers, agencies or contractors and getting real output from themCommercially aware: you understand marketing's job is revenue, and you are comfortable being measured on a numberComfortable working directly with a founder and CEO, and confident enough to challenge constructivelyHighly organised, detail driven, and able to hold many moving parts without dropping the weekly cadenceAble to talk to a workshop owner and write in their language, not in marketing languageRight to work in AustraliaBonusExperience marketing to trades, SMEs or the automotive industryExperience in a scaling SaaS businessMulti-market or international marketing experienceHands-on SEO experienceProduct-led growth or self-serve trial funnel experienceSalary: $120,000 - $180,000 per year.Right to work: you must have right to work in Australia.
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📌 Marketing Manager (Sydney)
🏢 Keegan Adams Recruitment
📍 Sydney