We are seeking a motivated, creative and digitally savvy Digital Marketing & CRM Specialist to join our growing team.

Reporting directly to management, you will play a key role in strengthening our online presence, developing digital marketing campaigns, managing CRM systems and generating new business opportunities.

This is a varied, hands-on position offering the opportunity to develop your skills across digital marketing, creative design, client communications and business administration.

For the right candidate, there is genuine career progression into an Office Manager role, with a future salary package of $90,000–$110,000 + Superannuation and performance-based bonuses, subject to performance review and promotion.

Key Responsibilities

1. Digital Marketing & Lead Generation

- Develop and implement digital marketing campaigns to increase brand awareness, website traffic and qualified business enquiries.

- Manage and optimize Google Ads campaigns, Google Business Profile and other digital advertising channels.

- Monitor website traffic, campaign performance and conversion rates using Google Analytics and other reporting tools.

- Identify new marketing opportunities and support lead generation strategies targeting potential customers.

- Conduct competitor analysis and market research to support marketing strategy.

2. CRM Management & Marketing Automation

- Manage and maintain the company's CRM system, including Monday.com and its integration with other business platforms.

- Maintain accurate customer and prospect databases, ensuring information is up to date and well organised.

- Track incoming enquiries, sales leads, quotations and follow-up activities through the CRM pipeline.

- Work with management and the sales team to improve lead conversion and customer retention.

- Prepare regular CRM reports covering lead generation, sales pipeline performance and marketing effectiveness.

3. Website, E-Commerce & Digital Platforms

- Support website improvements to enhance user experience and enquiry conversion.





- Assist with e-commerce website management, product uploads and promotional campaigns.

- Monitor website performance and identify opportunities to improve customer engagement.

- Coordinate with both internal and external website developers, IT specialists and digital marketing providers when required.

4. Creative Content & Brand Development

- Working closely with internal graphic designer to develop digital advertisements, presentations and promotional materials using Canva, Adobe or similar tools.

- Coordinate photography and video content showcasing completed plant installations and new product collections.

- Maintain consistent branding across the website, social media, email campaigns and marketing materials.

- Assist with preparing attractive digital project portfolios and case studies to showcase our work.

5. Marketing Analytics & Business Growth

- Monitor and report on key marketing metrics, including website traffic, lead generation, conversion rates and campaign performance.

- Track the effectiveness of digital advertising and marketing expenditure.

- Support the development of marketing strategies to attract current potential clients.

- Work with management to improve customer engagement, lead conversion and long-term client relationships.

What We're Looking For

- 1–2 years of experience in digital marketing, CRM, marketing communications or a related field. Recent graduates with relevant skills are encouraged to apply.

- Strong written and verbal English communication skills.

- Good understanding of digital marketing, social media and email marketing.

- Experience with CRM platforms such as Monday.com, HubSpot or similar systems.





- Familiarity with Google Ads, Google Analytics and Google Business Profile.

- Strong analytical, organisational and problem-solving skills.

- Ability to manage multiple projects and work independently.

- A proactive attitude with a willingness to learn, contribute ideas and take ownership of projects.

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Highly Regarded

- Experience with CRM automation, lead management and customer database segmentation.

- Experience with email marketing platforms such as Mailchimp.

- Photography, video editing or graphic design skills.

- Interest in sustainability, interior design, architecture or biophilic design.

- Current driver's licence and access to a car are essential, as our Matraville office has limited public transport connections.

Why Join Sydney Indoor Plant Hire?

- Meaningful work: Help bring the beauty of nature into corporate workplaces and promote greener, more sustainable environments.

- Creative opportunities: Work on exciting indoor plant installations, marketing campaigns and biophilic design projects.

- Make a real impact: Play an important role in improving our digital presence, generating leads and supporting business growth.

- Career development: Opportunities to progress into senior digital marketing, CRM management or broader business leadership roles.

- Supportive team: Join a friendly, established Australian business with over 50 years of industry experience.

- Variety and responsibility: Enjoy a diverse role where your ideas, initiative and creativity are valued.

How to Apply

If you're passionate about digital marketing, enjoy working with technology and are excited about helping a growing business reach new customers, we'd love to hear from you!

Please email your CV and cover letter to:

••••@sydneyplants.com.au

Tell us about your digital marketing experience, CRM knowledge and why this chance interests you.

Join Sydney Indoor Plant Hire and help bring the beauty of nature into workplaces across Sydney!

📌 Digital Marketing & CRM Specialist (Matraville)
🏢 Sydney Indoor Plant Hire
📍 Matraville