CF Group is expanding Australia-wide and looking for experienced, motivated Sales Representatives to join our growing team.

We already have an established sales and operations team in Victoria, and we are now expanding our sales network nationally — with a major focus on New South Wales and Queensland.

We are looking for ambitious sales professionals who want the opportunity to build their own customer base, work with a growing range of products and earn uncapped commissions.

This is an exciting opportunity to get involved with a growing business across the energy, electrical, solar, heating, cooling and commercial refrigeration industries.

Our Sales Representatives may be involved in selling:

We are particularly interested in Sales Representatives with experience or connections within the commercial refrigeration, hospitality, food, retail, supermarket, cold storage and industrial sectors.

Opportunities may include working with:

● Restaurants and cafés
● Food manufacturers and processors
● Supermarkets and grocery businesses
● Butchers and seafood businesses
● Hospitality businesses
● Warehouses and distribution centres
● Cold storage facilities
● Retail businesses
● Industrial and commercial customers

If you already have relationships with businesses that require cool rooms, refrigeration, cold storage, heating, cooling or energy solutions, this could be a significant opportunity.

We offer a commission-based sales structure with significant earning potential.

While the standard position is commission-only, we recognise that exceptional salespeople bring experience, established relationships and proven sales ability.





If we can see the experience, capability and potential to build a successful territory, CF Group may offer a retainer arrangement to the right person.

This would be structured as a subcontractor arrangement, with the retainer negotiated based on the individual's experience, background, market knowledge and potential contribution to the business.

This means that if you have a strong track record, valuable industry relationships or the potential to build a significant territory, we are prepared to consider a more structured arrangement.

We are looking for people who can grow with us — not simply fill a sales position.

We are building a genuine Australia-wide sales network.

Our immediate focus is on expanding our sales presence throughout:

We are looking for sales representatives across metropolitan and regional areas, particularly people with strong local business networks and existing customer relationships.

We already have a team established in Victoria and will continue growing our Victorian operations.

We also welcome applications from experienced representatives across:

Our goal is to establish a strong sales presence in every state and territory across Australia.

You don't need to be an expert in every product we sell.





If you are an experienced salesperson with strong communication skills, confidence and the right attitude, we can provide product and sales training.

Training can cover:

Previous industry knowledge is an advantage, but solid sales ability and the willingness to learn are more important.

We want people who are:

✅ Experienced in sales or customer-facing roles
✅ Confident approaching and communicating with customers
✅ Comfortable generating and following up opportunities
✅ Able to identify customer needs
✅ Confident presenting solutions
✅ Comfortable handling objections
✅ Able to close sales
✅ Self-motivated and driven by results
✅ Professional and customer-focused
✅ Organised and reliable
✅ Comfortable using technology and CRM systems
✅ Willing to learn new products and industries

If you already have relationships with:

— we would particularly like to hear from you.

Experience with Zoho CRM, Salesforce, HubSpot or similar platforms is highly regarded.

Representatives will be expected to:

● Manage leads
● Update customer information
● Track opportunities
● Record customer interactions
● Follow up customers
● Manage appointments
● Maintain accurate CRM records
● Progress opportunities through the sales pipeline

All representatives are required to participate in weekly sales meetings.

These meetings keep our national team aligned on:

Regular participation is expected.

Successful representatives will be required to sign a Non-Disclosure Agreement (NDA) covering

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