Role Purpose The Boutique Leader is responsible for leading a high-performing Boutique that delivers exceptional customer experiences, solid commercial results and a positive, values-led team culture. This role brings the SHEIKE brand to life on the Boutique floor - inspiring customers to look and feel their best, while developing and leading a team that consistently deliver on sales, conversion and sales outcomes.

Living the SHEIKE Values At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

Seeks to understand performance drivers behind results, not just the outcomes

Actively learns from customer feedback, data and team insights

Embraces coaching, feedback and continuous improvement

Spark Connection

Builds genuine relationships with customers and team members

Creates a welcoming, inclusive and emotionally intelligent environment

Leads with empathy, clarity and open communication

Shape Tomorrow

Takes ownership of Boutique performance and future growth

Leads change with confidence and optimism

Balances creativity with commercial discipline

Key Responsibilities Customer Experience & Service Leadership

Deliver consistently high-quality customer experiences aligned to the SHEIKE brand

Ensure genuine, confident customer engagement from first greeting through to fitting room and close of sale

Lead by example in styling, product knowledge and service behaviours

Actively role model SHEIKE’s styling and selling standards on the floor

Commercial Performance & Results Accountable for delivering Boutique performance across key metrics including:

Sales

Conversion

Average Transaction Value (ATV)

Items Per Sale (IPS)

SHEIKE Society sign-ups & engagement

This includes:

Understanding daily, weekly and monthly performance trends

Translating insights into clear actions for the team

Driving focus on conversion as a key controllable

Coaching team members to improve confidence, capability and results

Team Leadership & Development





Recruit, onboard and develop a high-performing Boutique team

Coach and performance-manage team members in line with SHEIKE expectations

Foster a culture of accountability, recognition and continuous feedback

Create a clear role clarity, standards and expectations for all team members

Support team wellbeing through effective rostering and workload management

Wages & Rostering

Manage Boutique wages within budget

Create effective rosters that align to traffic patterns, conversion opportunities and customer demand

Balance cost control with service excellence

Ensure compliance with all award, payroll and rostering requirements

Stock Integrity & Loss Prevention

Maintain high standards of stock accuracy and integrity

Proactively manage shrinkage through strong processes and team accountability

Ensure all stock movements, transfers and deliveries are actioned accurately

Lead by example in adherence to loss prevention standards and procedures

Visual & Operational Excellence

Ensure visual standards reflect SHEIKE brand guidelines and VM direction

Maintain a clean, organised and safe store environment at all times

Ensure fitting rooms, back of house and customer areas are consistently presented

Execute promotions, campaigns and sale activity accurately and on time

What Success Looks Like A Successful Boutique Leader

Leads a confident, engaged and customer-obsessed team

Delivers consistent results across all key commercial metrics

Creates a Boutique that customers love returning to

Is trusted by their Area Boutique Leader as a strong, reliable and values-aligned leader

Balances people leadership with commercial discipline

Key Capabilities & Skills

Proven retail leadership experience in a customer-focused environment

Strong commercial acumen with the ability to interpret and act on data

A confident coach with the ability to develop capability in others

High emotional intelligence and communication skills

Strong organisational and operational execution skills

📌 Store Manager (Sydney)
🏢 Sheike
📍 Sydney