Social Media Content Creator & Digital Marketing Specialist

Social Media Content Creator & Digital Marketing Specialist

Full-Time | Monday – Friday | On-Site
Location: Maribyrnong, VIC
Autobody Prestige Smash Repairs

About Autobody Prestige Smash Repairs

Autobody Prestige Smash Repairs is an established automotive smash repair workshop located in Maribyrnong. We pride ourselves on delivering high-quality workmanship, outstanding customer service and maintaining a robust reputation within the local community.

We are looking for a creative, motivated and results-driven Social Media Content Creator & Digital Marketing Specialist to take our online presence to the next level.

This is an exciting opportunity for someone who loves creating engaging content, capturing great photos and videos, staying on top of social media trends, and understanding how content can turn views and engagement into real business enquiries and new customers.

You will be responsible for creating content that showcases our workshop, our team, our workmanship and the services we provide, while also overseeing our broader digital marketing strategy, SEO, online visibility and lead generation.

We want someone who can think creatively, take initiative and help grow our business through effective content and digital marketing.

This is an on-site position based in Maribyrnong. The successful candidate must be comfortable regularly filming and photographing content in our workshop environment. This role is not remote or hybrid.

About the Role

This role is ideal for someone who can combine creativity with commercial thinking.

You will be responsible for planning, filming, photographing, editing and publishing content across our social media platforms, while developing marketing strategies that increase brand awareness, drive engagement, generate customer enquiries and support business growth.

From filming workshop transformations and before-and-after repairs to creating engaging Reels, showcasing our team and developing campaigns that attract new customers, you will play a key role in how our business is presented online.

Alongside content creation, you will oversee our digital marketing performance, including SEO, Google Business Profile, paid advertising, analytics and local search visibility.

We are looking for someone who doesn't just post content, but understands how to create content with purpose.

Key Responsibilities

- Create, film, photograph, edit and publish engaging content on a regular basis across Facebook, Instagram, TikTok, YouTube and other relevant platforms.

- Take high-quality photos and videos of vehicles, repairs, workshop activities, staff, completed jobs and behind-the-scenes moments.

- Create engaging Reels, short-form videos, Stories, carousels, before-and-after transformations and other social media content.

- Develop creative content ideas that showcase our workmanship, repair processes, attention to detail, customer service and workshop capabilities.

- Capture the repair journey, from vehicle arrival and damage assessment through to completed repairs and final results.

- Stay up to date with social media trends, audio, formats and content styles, adapting relevant trends to suit our brand and industry.

- Develop a consistent content calendar and ensure content is planned, produced and published on schedule.

- Write engaging captions,



hooks, calls to action and relevant hashtags that encourage interaction and customer enquiries.

- Create content designed to generate genuine engagement, build trust, increase brand awareness and attract new customers.

- Ensure all content reflects our brand, professionalism and quality of workmanship.

Content Strategy & Audience Growth

- Develop and implement a social media content strategy aligned with our business goals.

- Identify content opportunities that appeal to vehicle owners, local customers, fleet operators, dealerships and potential referral partners.

- Monitor social media performance, including reach, views, engagement, shares, saves, profile visits, website clicks and enquiries.

- Test different content styles and formats to identify what resonates with our audience and generates the best results.

- Build our online community by responding to comments and messages, encouraging engagement and maintaining a professional brand presence.

- Develop promotional campaigns, seasonal content, educational posts and other initiatives that encourage customers to contact us.

- Turn successful content ideas into repeatable content series that build recognition and trust over time.

SEO & Online Presence

- Oversee and improve our website's SEO and overall online visibility.

- Manage and optimise our Google Business Profile to improve local search visibility and generate more enquiries.

- Monitor Google Search Console, Google Analytics, keyword rankings, website traffic and conversion performance.

- Identify opportunities to improve local SEO, website content, service pages and search engine rankings.

- Monitor customer reviews and help strengthen our online reputation.

- Work with website developers, SEO providers or external agencies where required.

- Track how our digital presence contributes to phone calls, website enquiries and new business opportunities.

Digital Advertising & Lead Generation

- Manage and optimise Meta Ads across Facebook and Instagram.

- Assist with Google Ads and other relevant digital advertising campaigns.

- Develop content and advertising campaigns designed to generate qualified leads and customer enquiries.

- Test different creative concepts, video formats, messaging and calls to action to improve campaign performance.

- Monitor advertising budgets, cost per lead, conversions and return on investment.

- Identify opportunities to retarget audiences and convert social media engagement into customer enquiries.

- Ensure marketing campaigns have clear objectives and measurable outcomes.

Marketing & Business Development

- Identify opportunities to increase brand awareness and attract recent customers within Melbourne's automotive market.

- Research competitors, industry trends and successful marketing strategies.

- Help develop partnerships with dealerships, fleet businesses, mechanics, automotive businesses and local referral partners.

- Support referral campaigns,



customer retention initiatives and word-of-mouth marketing.

- Work closely with management and the workshop team to identify stories, services and opportunities worth promoting.

- Prepare regular reports on content performance, digital marketing activity, leads and overall marketing results.

- Recommend new ideas and improvements to help grow the business.

What We're Looking For

We are looking for someone creative, proactive and commercially minded who enjoys producing content and understands the role marketing plays in business growth.

The ideal candidate will have:

- Experience in social media content creation, digital marketing, videography, photography or a similar role.

- The ability to confidently film and photograph content on-site using a smartphone, camera or other suitable equipment.

- Strong video editing skills and experience creating engaging Reels and short-form videos.

- An understanding of Facebook, Instagram, TikTok, YouTube and current social media trends.

- A good eye for visual content, storytelling, composition and attention to detail.

- Strong written communication skills, including writing engaging captions and calls to action.

- An understanding of social media engagement, audience growth and content performance.

- Experience planning content calendars and managing multiple platforms.

- Knowledge of SEO, Google Business Profile, Google Analytics and Google Search Console.

- Experience with Meta Ads and digital lead generation.

- The ability to interpret marketing data and use it to improve results.

- Strong organisational skills, initiative and the ability to work independently.

- A results-driven mindset, with an understanding that content should contribute to business growth, not just generate views.

- A professional attitude and the confidence to work within a busy automotive workshop environment.

Experience in the automotive, automotive repair or related industries will be highly regarded, but is not essential.

A portfolio of previous work is highly desirable. We would love to see examples of Reels, videos, photography, social media accounts or campaigns you have created.

What We Offer

- Full-time, Monday–Friday employment.

- An on-site role based in Maribyrnong.

- The chance to take ownership of our social media content and digital marketing presence.

- Creative freedom to develop new content ideas, experiment with formats and build our brand.

- Access to real vehicles, repair projects and behind-the-scenes workshop content.

- The opportunity to work directly with management and make a measurable contribution to business growth.

- A varied role combining creativity, content production, digital marketing and business development.

- The opportunity to help shape the future marketing direction of an established automotive business.

Job Summary

This is a full-time, on-site opportunity for a Social Media Content Creator & Digital Marketing Specialist to lead content creation, photography, videography, Reels, social media strategy, SEO, digital advertising and lead generation for Autobody Prestige Smash Repairs in Maribyrnong.

The primary focus is creating engaging, high-quality content that showcases our work, strengthens our brand, grows our audience and converts online attention into genuine customer enquiries and business growth.

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📌 Social Media Content Creator & Digital Marketing Specialist (Maribyrnong)
🏢 AUTOBODY PRESTIGE
📍 Maribyrnong