Senior Paid Media Executive

2000 Sydney Hybrid News Limited

Are you a Strong Digital Marketing Manager who has a passion for Health & Fitness? This is a fantastic opportunity to work with one of Australia’s leading Health & Fitness brands and really lead the way in a Digital transformation!

If you are a talented Digital Marketing Manager, with a love for digital this is a great opportunity to step into a diverse role where you can take ownership of 360 marketing activities managing a team of four. You will see yourself developing, planning and implementing all marketing activities and initiatives; managing a marketing team to function as an innovative and creative department focusing on achieving marketing objectives!

What you’ll be doing:

- Develop the strategic objectives for the marketing department and develop plans that are focused on the achievement of these objectives.
- Be responsible for all Internal and External marketing campaigns, direct and digital that drive membership inquiries necessary to achieve Guest Traffic goals. Collaborate with COO and General Managers to achieve these monthly goals.
- Drive innovative and engaging campaigns and events that build member engagement and impact Referrals and Retention.
- Manage all marketing communication and ensure clear guidelines and objectives for social media and member/guest interaction. Manage quality of member interaction through EDM's, in-club, websites and other communication methods.
- Develop an Ambassador program appropriate for each different brand and generate awareness through inspirational stories and endorsements.
- Manage an in-house design team to ensure timely, accurate, cost effective and creative design output.
- Provide planning and leadership to the marketing department by ensuring appropriate systems, team structure and plans are in place.
- Oversee all creative pieces to ensure effectiveness and consistency in brand communication.

Qualifications

What you’ll need to get the job:

- Love for Health & Fitness, matched with your Digital marketing talents
- At least 5 years' experience in a digital focused marketing role with strong management experience.
- A proactive attitude and the ability to work in a fast paced environment
- You are an influencer, and enjoy managing a small team
- Experience in implementing new ideas and driving a team forward
- Experience in managing successful digital campaigns with creative flair.
- Ability to manage several projects simultaneously and work well under pressure
- Capability to think outside the box
- Effective communication skills and ability to liaise with senior stakeholders

Be the one building AI‑powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI‑powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries– moving AI from possibility to production in real‑world enterprise environments every day.





Digital Marketing Manager - Australia

The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.

This role blends hands‑on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.

This position offers opportunities for candidates based in Melbourne , Sydney or Brisbane .

What You’ll Do:

In this role, the primary responsibilities include (but are not limited to):

- LinkedIn paid campaigns and social media activation
- Display advertising
- Content syndication programs
- Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
- Support campaign setup for events, webinars, and regional initiatives

Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences

Email marketing (customer and prospect newsletters)

Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel

Partner with regional stakeholders to ensure relevance of messaging and segmentation

Website & Content Operations: Maintain and update regional website content (EN‑SG site), including:

- Publishing blogs and landing pages
- Applying localised links, content and CTAs for demand generation
- Ensure website supports SEO, conversion optimisation, and campaign alignment

Paid Media & Agency Management: Oversee paid search in partnership with agencies:

- Monitor weekly performance and identify anomalies
- Lead monthly performance reviews with agency partners
- Collaborate with agencies to improve campaign structure, targeting, and ROI

Account-Based & Display Marketing

- Manage always‑on 6sense display campaigns across ANZ and India
- Optimise creative, audience segments, and spend allocation
- Refresh ad creatives and messaging periodically to maintain performance

Content Syndication Programs:

- Own execution and performance tracking of vendors
- Ensure campaigns are fully activated across regions (ANZ, India)
- Identify and resolve budget under‑utilisation and delivery gaps
- Align with sales and marketing ops to ensure proper campaign tracking
- Monthly accruals and spend tracking
- Quarterly budget adjustments and forecasting
- Ensure accurate invoice processing and vendor management

Provide regular reporting on:

- Pipeline contribution and influence

You’ll Bring





- 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
- Robust experience across:
- Email marketing and automation
- Content syndication and demand generation
- Proven ability to manage regional campaigns across multiple markets
- Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
- High attention to detail with strong operational execution skills
- Technical Expertise in CMS (eg. Wordpress), Analytics platforms (eg. Tableau), GA4, Advertising platforms: Google ads, Meta, LinkedIn & 6Sense
- Experience with SEMRush, design tools and 6Sense ABM a bonus

What Success Looks Like

- Campaigns are consistently optimised and delivering against pipeline targets
- Budgets are fully utilised with minimal under/overspend
- Regional programs are executed with local relevance while aligned to global strategy
- Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels
- Clear visibility into performance, with data‑driven decision making

Please note that Genesys will not accept resumes from agencies at this time.

To be eligible to apply for this role you must be legally permitted to work in Australia.

#LI-Hybrid

1. AI at enterprise scale – Build, support and operate AI‑powered technology used by more than 8,000 organizations worldwide. 150+new AI features were released in the last fiscal year.
2. A flexible‑first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
3. Growth in the AI era – Build future‑ready skills through mentorship, learning programs, leadership development and education support.
4. Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well‑being resources and regionally tailored programs for employees and their families.
5. Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

After you apply, here's what you can typically expect:

1. Our Talent Acquisition team reviews your application with the hiring team.
2. A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
3. Next, you'll meet the hiring manager and other members of the interview team.
4. We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
5. After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

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