Performance Marketing Specialist – 6 month fixed term contract

Location: Sydney, Australia

Contract: 6 month fixed term

We’re working with an Australian fintech that helps customers access loans. They’re looking for a hands‑on Performance Marketing Specialist to drive acquisition, improve conversion and make every marketing dollar work harder.

The Opportunity

This six‑month fixed‑term contract offers ownership of campaigns across paid search, paid social, SEO and affiliate partnerships.

Reporting to the Growth Marketing Lead, you’ll combine campaign execution with data analysis to improve acquisition efficiency. You’ll work closely with product, data and design teams, as well as external agencies, with scope to test new ideas and explore AI tools and automation.

What You’ll Be Doing

Your role will focus on three key areas:

- Customer acquisition and channel performance – Plan, launch and optimise campaigns across paid and organic channels. Manage budgets and external agencies, using performance insights to improve acquisition costs and customer growth.
- Conversion and experimentation – Build and execute a CRO and A/B testing roadmap across landing pages and application funnels. Work with internal teams to turn insights into improvements to the customer journey.
- Measurement and optimisation – Track campaign and funnel performance, maintain dashboards and support reliable conversion tracking. Use the data to inform channel investment, targeting and campaign decisions.

About You

You’re a hands‑on digital marketer who enjoys both running campaigns and understanding what drives their results. You’re comfortable making decisions, testing ideas and explaining your recommendations through data.

You’ll also bring:





- At least 3 years’ experience in digital, performance or growth marketing, ideally within fintech, lending or financial services from either agency or in‑house environments.
- Strong experience across SEO and SEM, exposure to affiliate marketing would be a bonus.
- Hands‑on expertise in Google Ads and GA4, with working knowledge of Google Tag Manager and conversion tracking.
- Experience managing budgets, agencies and experiments, with measurable acquisition or conversion improvements.

Australian Ethical is one of Australia’s fastest‑growing super fund and ethical investment managers. We are ASX‑listed with over $14 billion in funds under management and offer a selection of award‑winning managed funds and superannuation products.

Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. We’re a registered B Corp and fully committed to an inclusive, equitable and forward‑thinking workplace culture.

Your recent role

In this role, you’ll lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data‑led insights to improve conversion,



shape acquisition activity and maximise return on ad spend.

Key responsibilities include:

- Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
- Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
- Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
- Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
- Analyse campaign performance across CPC, CPL, CPA, ROI and full‑funnel conversion, maintaining dashboards and reporting routines that support commercial decision‑making.
- Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
- Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing‑page conversion and compliant campaign delivery.

What we’re looking for

You’re a commercially focused performance marketer with a growth mindset, strong strategic judgement and a genuine passion for data. You’re confident using insights to optimise performance, partner with agency teams and connect campaign activity to measurable acquisition, conversion and return on media investment. If you bring the following, we’d love to hear from you:

- 3+ years’ experie

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