This role would suit someone creative and ambitious who wants the freedom to put their own ideas into action and grow alongside an expanding Melbourne brand. You'll work closely with The Lorri team but have plenty of prospect to take ownership of our social media presence and help shape where the brand goes next.

Key responsibilities

Managing The Lorri's Instagram, TikTok and other social platforms

Planning and maintaining a consistent social media content calendar

Filming and editing Reels, TikToks, stories and other short-form content

Regularly visiting our stores to capture fresh content

Creating engaging content around our food, team, stores, launches and events

Keeping up with current trends, sounds and content styles and adapting them to The Lorri

Reaching out to influencers and content creators for collaborations

Building and maintaining relationships with influencers and local creators

Organising influencer visits, gifting and promotional opportunities

Brainstorming marketing campaigns, giveaways,



activations and collaborations

About you

Loves social media and genuinely understands TikTok and Instagram

Has a great eye for content and branding

Is confident filming and editing short-form video

Can create content that feels natural, fun and current rather than overly corporate

Is organised and able to manage their own schedule and content calendar

Is proactive — brings ideas rather than needing to be told what to post every day

Is confident reaching out to influencers, creators and potential brand partners

Understands current social trends and what makes people stop scrolling

Is comfortable working both independently and with our store teams

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📌 Creative Social Media Manager (Melbourne)
🏢 THE LORRI
📍 Melbourne