Do you have a passion for the VMS category and want to make a tangible impact with a fast-growing Australian brand? This is your opportunity to own a category/brand strategy across one of Australia’s most exciting wellness portfolios.

About us
Touch Biotechnology is a fast-growing Australian health & wellness company, ranging across major pharmacy and grocery retailers. We help people manage their health better at home, through our innovative at-home tests, and advanced VMS solutions.

About the role
Own the qore8 VMS portfolio end-to-end; build the brand/category strategy, brand positioning, and lifecycle planning,DTC strategy, lead NPD from insight to shelf, and deliver profitable growth through brand strategy, best-in-class retail execution and data-driven commercial plans.

What you'll do
Brand/Category Strategy and P/L:
• Develop and implement category strategy & P/L, market share, profit and annual VMS roadmap.
• Set pricing and channel strategy for the category in collaboration with the Sales team. Brand & Positioning:
• Position the category, set the best-in-class branding assets, packaging, and messaging. NPD & Go-to-Market:
• Develop and execute annual commercial plans and Go-to-Market strategies per channel, as well as shopper plans for pharmacy & grocery.
• Lead key NPD programs.
• Lead Direct to Consumer programs Advertising & Promotion:
• Develop and implement advertising (ATL) and promotional program (BTL) targeted to consumers, shoppers, pharmacy staff, healthcare practitioners, trade and/or other key influencers.
• Manage Category advertising and promotion (A&P;) budget and optimise investment opportunities. Performance & Insights:
• Research and analyse market trends, consumer behaviour & shopper trends, and competitor activities and translate them into actions.




• Track brand/category performance & score cards, KPIs, probability, and ROI throughout the planning period. Enablement:
• Contribute to category reviews, new line / ranging proposals, and client presentations, and lead key activation/promotional initiatives in collaboration with the project team.
• Toolkits & POS for Field & Trade Marketing; training for internal teams and key external partners. Compliance:
• Ensure all brand activities meet relevant legal, ethical and advertising standards. This role would suit the following attributes:
• Strong commercial acumen with experience in managing a category/brand in the retail (pharmacy, supermarket, or grocery) sector.
• Experience in managing DTC, brand advertising and promotional spend (A&P;).
• Experience in marketing products sold across the pharmacy and/or grocery channels.
• Ability to present information and communicate effectively with internal and external stakeholders.
• Experience in project management and leading NPD projects, including commercialisation into the market.
• Strong communication and interpersonal skills; the ability to build rapport.
• Good knowledge of Scan Data platforms, such as IQVIA, Circana, and Nielsen, as well as similar platforms.
• Ability to distil data into actionable insights and recommendations for decisions. It will be advantageous if you have a Bachelor’s Degree in Business, Marketing, Pharmacy or a related field. This is an office-based role, offering the chance to work closely with colleagues in a collaborative environment; given the demands of the role, remote work is not available.

Benefits:
• Growing business, and visible impact.
• Collaborative, supportive, and forward-thinking culture.
• Modern office (in office parking), close to public transport & cafes.
• Competitive salary package and exciting product portfolio

📌 Brand/Category Manager- VMS (Sydney)
🏢 Touch Biotechnology
📍 Sydney