About the role
We're looking for experienced sales professionals to help drive the next stage of Cater Central's growth. Depending on your strengths and experience, the opportunity may involve showroom sales, business development, account management or a combination of these. You'll work with recent and existing customers, identify commercial opportunities, recommend suitable equipment, develop quotations, negotiate sales and build relationships that generate repeat business.

Key responsibilities
• Generate sales and grow revenue by converting enquiries, developing new opportunities and maximising the value of existing customer relationships.
• Develop new business across cafés, restaurants, hotels, catering companies, commercial kitchens and related hospitality businesses.
• Build and manage key accounts by understanding customer needs, identifying future purchasing opportunities and becoming a trusted point of contact.
• Use your product knowledge to recommend appropriate equipment, explain the benefits and help customers make informed purchasing decisions.
• Leverage industry relationships to develop referrals, open doors and create new commercial opportunities.
• Prepare and follow up quotations with the persistence, commercial awareness and attention to detail required to win business.
• Sell on value, not just price by demonstrating product suitability, reliability, service, functionality and overall value.
• Work collaboratively with our showroom, warehouse, procurement and operational teams to deliver a professional customer experience.




• Manage your pipeline and performance through consistent follow-up, accurate CRM records and a disciplined approach to sales activity.
• Contribute to business growth by sharing market intelligence, identifying emerging opportunities and helping us strengthen our position in the industry. About you
• A strong track record in sales, business development or account management.
• Practical knowledge of commercial kitchen equipment, hospitality products or related solutions.
• The ability to build rapport quickly and establish credibility with business owners, chefs, venue managers, procurement teams and other decision-makers.
• Confidence negotiating, overcoming objections and progressing opportunities through to a sale.
• Commercial awareness, including an understanding of margins, profitability and the importance of selling the right solution.
• A proactive approach to prospecting, follow-up and developing new business.
• Strong communication, organisation and problem-solving skills.
• Familiarity with CRM systems, quotations and structured sales processes.
• A professional, accountable and results-oriented attitude.
• Existing industry contacts and customer relationships are a significant advantage.

About us




Cater Central is an established supplier of commercial kitchen equipment and hospitality products, helping cafés, restaurants, hotels, caterers and other foodservice businesses source the equipment and solutions they need to operate successfully. From individual equipment purchases and replacement items through to larger projects and kitchen fitouts, we work with customers across a broad range of hospitality applications. With our modern showroom, established customer base and ambitious growth plans, we're investing in the people who will help take the business forward. We're building a team that combines industry knowledge, solid sales capability, practical customer advice, technology and a genuine commitment to results. Benefits
• A competitive base salary, with the final package tailored to the successful candidate's experience and capability.
• Performance-based bonuses that recognise sales results and contribution to business growth.
• The opportunity to work with an established business and a broad range of commercial kitchen equipment and hospitality products.
• Access to an existing customer base and incoming sales opportunities, alongside the opportunity to develop new business.
• A modern showroom in Osborne Park, supported by an operational team.
• The opportunity to use your existing industry knowledge and relationships while continuing to develop your commercial skills.
• Genuine opportunities to expand your responsibilities and progress into senior sales, key account or business development roles as the business grows.

📌 Sales & Business Development Manager (Perth)
🏢 Cater Central
📍 Perth