About the Role
PU Prime is looking for a Senior Brand Manager to lead our global Branding function, overseeing approximately 20+ team members across Social Media, ESG, Events, PR, Content, KOL Marketing, Education and Design. You will shape our global brand strategy, lead creative and integrated campaigns, and ensure the team delivers efficiently against clear objectives. This role requires a leader who can develop distinctive ideas, make confident decisions, prioritize effectively and demonstrate measurable results. The ideal candidate has experience building brands across multiple international markets and developing multidisciplinary teams. You should be able to present successful campaign case studies supported by data, with a clear explanation of your personal contribution.

Key Responsibilities
Global Brand Strategy
• Develop and execute a global brand strategy that strengthens PU Prime’s positioning, awareness, trust and differentiation.
• Translate business priorities and audience insights into focused brand plans, campaigns and measurable objectives.
• Maintain a consistent global brand identity while ensuring communications remain relevant to local audiences.
• Identify creative opportunities to distinguish PU Prime from competitors and strengthen its connection with customers. Creative Direction and Integrated Campaigns
• Lead integrated campaigns across social media, PR, content, KOL partnerships, events, ESG initiatives, education and design.
• Guide campaign development from audience insights and creative concepts through to execution, distribution and evaluation.
• Set clear creative briefs and maintain high standards for storytelling, visual quality and audience relevance.
• Turn sponsorships, partnerships and major brand initiatives into compelling campaigns that maximize their value.
• Ensure campaigns are delivered on time, within budget and against agreed objectives. Team Leadership and Operational Efficiency
• Lead and develop a global Branding team of approximately 20+ people, including specialist managers and team leads.
• Establish clear responsibilities, priorities, performance expectations and accountability across all functions.
• Improve workflows, resolve bottlenecks and enable effective collaboration across teams and time zones.




• Make timely decisions and allocate resources to the work with the greatest potential impact.
• Coach team leads and individual contributors, building their capabilities, judgement and ownership.
• Foster a team culture that values creativity, efficient execution, continuous improvement and results. Measurement and Business Impact
• Establish clear KPIs, baselines and reporting methods for brand initiatives.
• Evaluate campaign performance using relevant measures such as brand awareness, consideration, trust, share of voice, branded search, audience engagement and qualified traffic.
• Partner with Performance Marketing, Growth and Data teams to assess how brand activity contributes to acquisition, conversion and retention.
• Distinguish channel activity from meaningful outcomes and use appropriate measurement methods to substantiate results.
• Use campaign findings and audience insights to improve strategy, creative execution and budget allocation.
• Present explicit performance reviews outlining results, drivers, learnings and recommended actions. Cross-functional and Regional Collaboration
• Work closely with regional marketing, business development, product and growth teams to align brand initiatives with business priorities.
• Coordinate global campaigns and local activations across international markets.
• Partner with Legal and Compliance to ensure communications meet applicable requirements.
• Manage agencies, production partners and suppliers against clear quality, cost and delivery expectations. Requirements
• At least 8 years of experience in brand marketing, integrated marketing or a related field.
• Proven leadership experience managing multidisciplinary teams, including managers or team leads.
• Demonstrated responsibility for multiple international markets, with experience balancing global consistency and local relevance.




• A strong portfolio of brand campaigns supported by quantifiable results, with the ability to explain your role, decisions and contribution.
• Strong creative judgement and storytelling skills, with a track record of turning ideas into effective campaigns.
• Excellent execution and prioritization skills, with the ability to manage complex projects and deliver efficiently.
• Strong analytical skills and confidence using data to evaluate performance and guide decisions.
• Experience managing budgets, allocating resources and assessing marketing effectiveness.
• Strong communication and stakeholder management skills, including collaboration with senior leaders and geographically distributed teams.
• Fluent professional English, with excellent written, verbal and presentation skills. Preferred Qualifications
• Experience in financial services, fintech, online trading or another regulated industry.
• Experience leading a global team of a similar size and scope.
• Experience activating major sponsorships, developing KOL programmes or building brand trust across different markets.
• Experience connecting brand strategy with digital products, customer journeys and growth objectives. What Success Looks Like
• A clear global brand strategy translated into focused, effective execution.
• Distinctive campaigns that measurably strengthen brand awareness, trust and consideration.
• A coordinated team that delivers high-quality work efficiently and takes ownership of outcomes.
• Clear evidence of branding’s contribution to marketing and business objectives.
• Continued development of team members and stronger leadership across the Branding function. Application Requirements Please submit your CV and two to three relevant brand campaign case studies. Each case study should outline:
• The business challenge, objectives, target audience and markets covered.
• Your role, decision-making responsibilities and team structure.
• The strategy, creative concept and execution.
• The budget or approximate investment range, where shareable.
• Results against objectives, including relevant baselines, timeframes and measurement methods.
• Key learnings and how they informed subsequent decisions.

📌 Senior Global Brand Manager (Sydney)
🏢 PU Prime
📍 Sydney