Role Overview PU Prime is looking for an experienced, commercially driven Senior KOL & Strategic Partnerships Specialist to independently lead the execution and growth of our global influencer and creator partnership programme. The ideal candidate has at least 3 years of hands-on KOL/influencer marketing experience, with proven results working with finance, investing, trading or related creators. You will be responsible for managing the full KOL partnership lifecycle from creator discovery, evaluation and negotiation to creative briefing, content review, campaign execution, performance tracking and financial administration. Beyond traditional sponsored content, this role will develop partnerships that help PU Prime build stronger brand awareness, credibility, organic search visibility, community engagement and qualified audience growth. This includes collaborations across YouTube, Instagram, TikTok, X, Telegram and other relevant platforms, as well as co-hosted webinars, livestreams, community AMAs, product launches, event activations and industry award amplification. We are looking for someone who can hit the ground running, independently manage an active KOL pipeline and deliver measurable marketing results with minimal supervision. This role is positioned to:
• Independently source, evaluate, negotiate and manage finance/trading KOL partnerships across priority markets.
• Strengthen PU Prime's brand awareness, credibility and discoverability through high-quality creator content.
• Develop creative, platform-native content angles beyond generic broker promotions.
• Drive creator-led audience acquisition through webinars, livestreams, Telegram communities and collaborative activations.
• Amplify PU Prime's brand campaigns, sponsorships, product launches, events and industry recognitions.
• Manage KOL contracts, content deliverables, payment processes and administrative workflows end-to-end.
• Track campaign performance, commercial value and ROI to continuously improve partnership effectiveness.
• Build a scalable, performance-driven KOL programme with clear processes, reporting and accountability.

Key Responsibilities
KOL Discovery, Evaluation & Partnership Development
• Independently identify and source relevant KOLs, finance educators, market analysts, traders, YouTubers, content creators and community leaders across priority regions.
• Build and maintain an active KOL pipeline covering prospecting, evaluation, outreach, negotiation, activation and renewal.
• Evaluate creators based on audience demographics, geographic relevance, engagement quality, content credibility, platform performance, brand suitability and commercial potential.
• Conduct audience authenticity checks and review historical performance to identify high-value partnerships.
• Negotiate collaboration fees, deliverables, usage rights, exclusivity arrangements and commercial terms.
• Develop direct relationships with creators and talent managers to reduce overdependence on external KOL agencies.
• Proactively identify emerging finance creators and new collaboration opportunities relevant to PU Prime's market priorities. KOL Content Strategy & Creative Management
• Develop compelling creator briefs and content angles aligned with PU Prime's brand positioning, product advantages and campaign objectives.
• Manage KOL content across different objectives, including:
• Brand Awareness: Broker reviews, brand introductions, creator endorsements and educational content.
• SEO & Discoverability: Dedicated YouTube broker reviews, app reviews, comparison content and evergreen search-led videos.
• Product Marketing: Trading app walkthroughs,



platform features, Copy Trading, new instruments and product launches.
• Campaign Amplification: Brand campaigns, AFA sponsorship activations, awards, CSR initiatives and regional launches.
• Community Engagement: Interactive discussions, livestreams, webinars, Telegram AMAs and creator-led community activities.
• Review scripts, talking points, video drafts, captions, thumbnails and final content to ensure messaging quality, accuracy and brand consistency.
• Provide clear, actionable feedback to creators and agencies to improve content quality and performance.
• Work with Brand, Product, Social, Creative and Compliance teams to ensure content is accurate, engaging and compliant.
• Ensure KOL content feels authentic to each creator's audience rather than overly scripted or promotional. Creator Collaborations & Community Growth
• Develop creator partnerships beyond one-off sponsored posts to generate sustained audience engagement and qualified traffic.
• Identify analysts and trading educators who can co-host webinars, livestreams, market discussions and educational sessions with PU Prime.
• Coordinate KOL participation in Telegram AMAs, X discussions, community activities and other interactive formats.
• Work with the Community team to convert creator audiences into PU Prime's owned social and community channels.
• Develop collaborative formats such as co-branded educational series, market explainers, product demonstrations and creator-led challenges.
• Explore long-term creator partnerships and ambassador arrangements that strengthen PU Prime's presence within relevant trading communities.
• Coordinate creator participation in regional events, brand activations, product launches and other marketing initiatives. Campaign Execution & KOL Operations
• Independently manage the complete KOL activation process from approved brief to final delivery.
• Prepare and coordinate contracts, agreements, purchase orders, invoices, payment requests and financial settlements.
• Maintain accurate records of partnership costs, deliverables, publication schedules, content approvals and contractual obligations.
• Coordinate with Finance, Legal, Compliance and relevant internal teams to ensure timely approvals and payments.
• Track creator deliverables, publication dates, content usage rights and agreed campaign requirements.
• Resolve operational issues, creator delays and content revisions proactively without requiring repeated management intervention.
• Maintain a centralized KOL database, content library and performance dashboard.
• Ensure proper documentation, financial accountability and consistent workflow standards across partnerships. Performance Tracking, ROI & Optimization
• Establish measurable KPIs for each collaboration based on its primary objective.
• Track relevant metrics including:
• Reach, impressions, video views and engagement.
• YouTube watch time, audience retention and organic search visibility.
• Brand mentions, referral traffic and search-led discoverability.
• Website visits, landing page clicks and tracked registrations.
• Community joins, webinar registrations and attendance.
• Qualified leads,



funded accounts and other attributable commercial outcomes where available.
• Cost efficiency, creator performance and campaign ROI.
• Use UTM links, referral codes, tracking links and other attribution mechanisms where applicable.
• Prepare regular KOL performance reports highlighting results, cost effectiveness, audience quality and actionable insights.
• Compare creator performance to identify opportunities for scaling, renegotiation, optimization or discontinuation.
• Maintain clear distinctions between brand awareness performance and direct acquisition outcomes.
• Recommend budget allocation based on creator performance, audience relevance and strategic value. Cross-Functional Campaign Integration
• Collaborate with the Brand Manager and Sponsorships & Partnerships team to identify opportunities for creator-led amplification.
• Support major brand initiatives such as A Clearer Way to Trade, new product launches, AFA sponsorship campaigns and industry award recognitions.
• Coordinate with Social and Community teams to maximize creator content distribution and audience engagement.
• Work with regional marketing teams to identify locally relevant creators and adapt collaboration strategies to different markets.
• Partner with Paid Media teams to explore whitelisted/authorized creator content amplification and paid usage rights where appropriate.
• Ensure KOL partnerships contribute to broader brand objectives rather than operating as isolated influencer campaigns. Requirements
• Minimum 3 years of direct, hands-on KOL/influencer marketing experience, experience with finance, investing, Forex, CFD or trading-related creators is preferred.
• Proven track record of sourcing, negotiating and independently managing creator partnerships from start to finish.
• Demonstrable campaign results, supported by performance reports, case studies or examples of measurable awareness, traffic, audience growth, leads or acquisition outcomes.
• Strong familiarity with finance/trading creator ecosystems, especially YouTube, Instagram, TikTok, X and Telegram.
• Experience developing influencer briefs, reviewing video content and improving creator-led campaign performance.
• Solid commercial negotiation skills and ability to evaluate partnership value and cost efficiency.
• Hands-on experience managing contracts, invoices, payment requests, budgets and deliverable tracking.
• Proficiency with campaign analytics, UTM tracking, referral links and performance reporting.
• Strong project management, organizational skills and ability to manage multiple creator partnerships simultaneously.
• Proactive, resourceful and comfortable working independently in a fast-paced international marketing environment. What Success Looks Like
• Independently build and actively manage a qualified finance/trading KOL pipeline across agreed priority markets.
• Secure and execute high-quality creator collaborations without relying heavily on external agencies.
• Deliver measurable results across brand awareness, search visibility, engagement, community growth or acquisition objectives.
• Introduce creative partnership formats beyond standard sponsored posts, including livestreams, webinars or community collaborations.
• Maintain complete visibility over partnership budgets, contracts, payments, deliverables and performance.
• Provide management with clear recommendations on which creators and partnership formats to scale, optimize or discontinue.
• Reduce the operational burden on the Sponsorships & Partnerships Lead while strengthening the overall quality and commercial effectiveness of PU Prime's KOL programme.

📌 Senior KOL (Sydney)
🏢 PU Prime
📍 Sydney