ABOUT YOU As our Head of Ticketing at Untitled Group, you know ticketing is more than on-sales. It’s a revenue engine, and you know how to run it, grow it and build a team that owns it. You live and breathe live events. You’ve got deep ticketing experience across the full spectrum, from stadium-level tours and traditional venues through to greenfield music festivals, and the commercial instinct to lift revenue, yield and margin. You’re a confident leader who builds capable, accountable teams. You coach, delegate with intent and give your team ownership of delivery, so you can stay focused on strategy and the calls that matter. You’re data led and commercially disciplined. You can turn sales data into pricing and release strategy, back your recommendations with the numbers, and hold your own with senior stakeholders, partners and promoters.

ABOUT THE ROLE
As Head of Ticketing, you will own ticketing end to end across Untitled Group: strategy, revenue, commercial governance and infrastructure across national and international touring, venues, music festivals and greenfield events. Reporting to a member of our Senior Leadership Team, you will lead the ticketing function as a core revenue engine of the business, with a focus on disciplined forecasting, pricing integrity, platform performance, risk management and scalable systems. You will lead and develop our Ticketing team, empowering them to own day-to-day delivery while you focus on strategy, commercial outcomes and escalation by exception. This is a role for someone who blends deep technical ticketing expertise with strong commercial judgement: the platform and operational knowledge to run ticketing well, and the instinct to grow revenue and work alongside partners and senior stakeholders across the business. WHAT YOU’LL DO Leadership & Team Development
• Lead, coach and develop our Senior Ticketing Managers, Ticketing Managers and Coordinators
• Delegate deliberately, handing ownership of on-sale execution, partner liaison and reporting to the team
• Set departmental KPIs aligned to revenue and governance outcomes
• Shape the department structure and build scalable team capacity as the business grows
• Manage the ticketing department budget, including resourcing and technology investment priorities
• Build a coaching-oriented, commercially disciplined,



high-performance culture Ticketing Strategy & Revenue
• Own pricing architecture across festivals, touring, venues and greenfield events
• Design release strategy, yield frameworks and sales pacing models
• Lead ticketing for touring and venue shows, including venue hire terms, holds and allocations, and settlement reconciliation
• Drive VIP, ancillary and authorised resale strategy
• Provide revenue modelling and scenario analysis to support promoter decision-making
• Use competitive intelligence to inform pricing positioning Forecasting, Data & Commercial Insight
• Own the ticket sales forecasting framework and keep it aligned with event financial models
• Identify and escalate revenue risks and underperformance trends early
• Govern capacity release decisions within approved financial parameters
• Use ticketing data as a commercial asset, including demand curve analysis, segmentation and pricing intelligence
• Provide structured reporting and post-event analysis to your manager and the SLT Partners, Platforms & Technology
• Lead ticketing partner selection, tenders and performance management
• Negotiate commercial terms, reporting standards and data access within approved thresholds
• Oversee contract adherence, SLAs, makegoods and service standards
• Own ticketing technology requirements and roadmap priorities, working with our data and BI partners
• Drive workflow automation and lead the use of AI tools such as Claude across the department
• Build senior relationships across platforms, venues, promoters and agents Cross-Functional Partnership & Risk
• Partner with Marketing, Operations, Touring, Promoters and Finance on pacing, capacity, offers, pricing and revenue tracking
• Act as ticketing commercial advisor to the SLT on pricing, revenue modelling and capacity strategy
• Lead internal education on ticketing, revenue generation and pricing




• Work with Legal on ticketing Terms & Conditions and compliance with consumer law and industry codes, including the LPA Code of Practice
• Oversee refund, exchange, resale and cancellation frameworks and monitor financial risk
• Own the complimentary ticketing policy and partner with the Accreditation Manager on accreditation TO SUCCEED IN THIS ROLE, YOU WILL HAVE
• 8+ years in senior ticketing or live event commercial roles, across stadium-level tours, traditional venues and greenfield music festivals
• Proven people leadership, building capable, accountable teams through coaching and clear delegation
• Experience delivering high-volume, complex ticketing programs
• A deep understanding of ticketing systems, access control and onsite integration
• Hands-on experience with touring and venue settlements
• Strong commercial negotiation and governance capability
• The ability to interpret data and translate it into revenue strategy
• Established relationships across the Australian ticketing ecosystem
• Robust working knowledge of AI tools such as Claude, with a track record of using them to improve team workflows
• Sound judgement in live environments, and flexibility for out-of-hours work, weekends and travel around live events and key on-sales

ABOUT US
Based in Windsor, we are a professional but fun-loving outfit. We work hard. This is a job where change is a constant and we are focused on delivering value to our customers. As an employee at Untitled you will have access to benefits including professional development opportunities, team mental health workshops, and yes...you have the opportunity to attend festivals and events We value:
• Passion
- we care deeply about our work and our impact
• Innovation
- we push boundaries and back bold ideas
• Collaboration
- we win as a team
• Inclusivity
- we create experiences that bring people together Untitled Group values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and/or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.

📌 Head of Ticketing (Melbourne)
🏢 Untitled Group
📍 Melbourne