Social Media Content Creator & Digital Marketing Specialist

Social Media Content Creator & Digital Marketing Specialist

Full-Time | Monday – Friday | On-Site
Location: Maribyrnong, VIC
Autobody Prestige Smash Repairs

About Autobody Prestige Smash Repairs

Autobody Prestige Smash Repairs is an established automotive smash repair workshop located in Maribyrnong. We pride ourselves on delivering high-quality workmanship, outstanding customer service and maintaining a strong reputation within the local community.

We are looking for a creative, motivated and results-driven Social Media Content Creator & Digital Marketing Specialist to take our online presence to the next level.

This is an exciting opportunity for someone who loves creating engaging content, capturing great photos and videos, staying on top of social media trends, and understanding how content can turn views and engagement into real business enquiries and new customers.

You will be responsible for creating content that showcases our workshop, our team, our workmanship and the services we provide, while also overseeing our broader digital marketing strategy, SEO, online visibility and lead generation.

We want someone who can think creatively, take initiative and help grow our business through effective content and digital marketing.

This is an on-site position based in Maribyrnong. The successful candidate must be comfortable regularly filming and photographing content in our workshop environment. This role is not remote or hybrid.

About the Role

This role is ideal for someone who can combine creativity with commercial thinking.

You will be responsible for planning, filming, photographing,



editing and publishing content across our social media platforms, while developing marketing strategies that increase brand awareness, drive engagement, generate customer enquiries and support business growth.

From filming workshop transformations and before-and-after repairs to creating engaging Reels, showcasing our team and developing campaigns that attract new customers, you will play a key role in how our business is presented online.

Alongside content creation, you will oversee our digital marketing performance, including SEO, Google Business Profile, paid advertising, analytics and local search visibility.

We are looking for someone who doesn't just post content, but understands how to create content with purpose.

Key Responsibilities

- Create, film, photograph, edit and publish engaging content on a regular basis across Facebook, Instagram, TikTok, YouTube and other relevant platforms.

- Take high-quality photos and videos of vehicles, repairs, workshop activities, staff, completed jobs and behind-the-scenes moments.

- Create engaging Reels, short-form videos, Stories, carousels, before-and-after transformations and other social media content.

- Develop creative content ideas that showcase our workmanship, repair processes, attention to detail, customer service and workshop capabilities.





- Capture the repair journey, from vehicle arrival and damage assessment through to completed repairs and final results.

- Stay up to date with social media trends, audio, formats and content styles, adapting relevant trends to suit our brand and industry.

- Develop a consistent content calendar and ensure content is planned, produced and published on schedule.

- Write engaging captions, hooks, calls to action and relevant hashtags that encourage interaction and customer enquiries.

- Create content designed to generate genuine engagement, build trust, increase brand awareness and attract current customers.

- Ensure all content reflects our brand, professionalism and quality of workmanship.

Content Strategy & Audience Growth

- Develop and implement a social media content strategy aligned with our business goals.

- Identify content opportunities that appeal to vehicle owners, local customers, fleet operators, dealerships and potential referral partners.

- Monitor social media performance, including reach, views, engagement, shares, saves, profile visits, website clicks and enquiries.

- Test different content styles and formats to identify what resonates with our audience and generates the best results.

- Build our online community by responding to comments and messages, encouraging engagement and maintaining a professional brand presence.

- Develop promotional campaigns, seasonal content, educational posts and other initiatives that encourage customers to contact us.

- Turn successful content ideas into repeatable content series that build recognition and trust over time.

📌 Social Media Content Creator (City of Maribyrnong)
🏢 AUTOBODY PRESTIGE
📍 City of Maribyrnong