About Fit Litter

Fit Litter is one of Australia's fastest-growing D2C pet brands. With a mission to create simple, everyday solutions that help cat owners stay proactive about their cat's health. Fit Litter has grown from a small challenger brand into an 8-figure category disruptor across Australia, the UK and New Zealand.

Over the last few years they've grown quick on the back of strong performance marketing, standout content and innovative products. Now they're entering Stage 2 of their growth, expanding internationally, launching major new hero product lines, and building a full in-house production studio, all on the way to becoming a 9-figure household name in modern cat care.

The culture is ambitious but grounded, built on autonomy, ownership, candour and high trust. It's a small team that plays big and leaves egos at the door.

About the Role

Do you get a kick out of building a Meta account that scales without falling over? Can you explain exactly why your structures look the way they do since Andromeda?

Fit Litter is looking for a hands-on Senior Media Buyer to own paid media across Meta, Google and TikTok in AU, the UK and NZ. Meta is the main game and where most of your time will go, with Google and TikTok running alongside it in each market.

Paid media is one of the biggest levers in the business, so they want someone who treats every dollar like their own. You'll run the accounts day to day, protect stability as spend scales, and use the ad account as a feedback loop for creative, setting up tests that tell the creative team which concepts, angles and formats to double down on next.





You'll report to the Head of Performance Creative and work closely with the creative strategists, the production team and the wider growth and marketing team.

A Day in the Life

- Managing the Meta ad accounts across AU, UK and NZ, with structures built for how Meta delivers after Andromeda
- Making budget and scaling calls to hit acquisition and efficiency targets, without the volatility that comes from chasing short-term wins
- Designing concept testing structures that give clean, reliable reads on concepts, angles and formats
- Feeding clear, data-backed insights to the creative team after every round and helping shape what gets made next
- Keeping a running record of test results so the team builds on what it learns
- Managing Google Ads (Search, Shopping and Performance Max) and growing TikTok across all three regions
- Reporting on performance honestly, including what isn't working, and connecting platform results back to blended MER and CAC
- Helping design and assess bundle, pricing and discounting tests, and contributing to CRO and landing page work

About You

A commercially minded media buyer who cares about profit, not just platform ROAS, would suit this role perfectly. You're comfortable deep in the detail of an ad account,



and just as comfortable stepping back to explain what it means for the business. You'll likely come from a high-growth DTC brand, a performance agency or an in-house growth team.

Ideally, you will have:

- 4+ years of hands-on media buying, ideally in DTC or eCommerce
- A track record of managing and scaling Meta accounts, with results you can walk through
- Current, practical experience buying on Meta since the Andromeda update, including creative diversity, broad targeting and consolidated structures
- A strong grasp of concept testing, and the judgment to balance efficiency against account stability
- The ability to turn the numbers (CPA, ROAS, MER, CAC, CPM, CTR, frequency, hook and hold rates) into clear decisions
- Solid Google Ads experience for eCommerce across Search, Shopping and Performance Max
- TikTok Ads experience, or the drive to get up to speed quickly
- Experience running accounts across multiple regions or stores
- Confidence working across Ads Manager, Google Ads, GA4 and attribution tools
- Bonus: unit economics knowledge (contribution margin, payback periods), offer and pricing testing, and CRO experience

What's in it for You

- Strong, competitive base salary
- Highly attractive performance-based bonus structure
- Hybrid working model
- Full ownership of paid media across three platforms and three regions
- An in-house production studio and creative team producing a steady flow of new concepts to test
- Close collaboration with the Head of Performance Creative
- A clear career pathway as the business scales into a multi-channel, multi-market organisation
- The chance to b

📌 Senior Media Buyer (Sydney)
🏢 Revererecruitment
📍 Sydney