21 Oct
|
Plus Studio
|
Melbourne
21 Oct
Plus Studio
Melbourne
This is a marketing role that doesn't come up very often.
Are you a senior marketing leader who has built and led brands at scale, and is ready to make your mark on a practice with serious momentum and even bigger ambitions?
Perhaps you've shaped the marketing function of a major brand or agency.
Perhaps you've led communications for a significant international architecture or design firm.
Either way, you know what excellence looks like and you know how to build the systems, the team, and the narrative to get there.
Since our rebrand in 2025, marketing has never mattered more. We believe great design starts with great storytelling and as we approach 30 years, we need a highly driven leader ready to shape the next chapter.
This is a high-output, always-on role spanning 11 studios, multiple markets, and a genuinely broad remit. If that excites you, read on.
What You’ll Do
- Act as ultimate brand guardian, owning consistency, quality, and distinctiveness across every external touchpoint and throughout the practice itself, ensuring the brand is understood, applied, and upheld across the practice, including how we present ourselves as an employer.
- Develop and lead an integrated marketing strategy that aligns with business objectives, responds to the rhythms of the industry, and positions Plus Studio at the right place, at the right moment, every time.
- Drive a thought leadership program that positions our directors and practice at the forefront of the built environment, commissioning, editing, and placing content with confidence.
- Lead our PR strategy in partnership with our communications agency, driving proactive media pipelines, managing releases, and securing speaker opportunities that keep Plus Studio front of mind.
- Oversee all content and channel activity, website, newsletter, paid media, organic social, photography, video, ensuring everything is on-brand, high-quality, and performing.
- Manage a network of external partners including PR and creative agencies, maintaining strong relationships, clear briefs, and consistently high output.
- Support and amplify studio events, ensuring Plus Studio shows up with presence and purpose at the moments that matter.
- Support new business activity, especially through the production of capability statements, case studies and project sheets.
- Oversee the awards program, managing the calendar and coordinating across the practice to ensure Plus Studio is consistently and competitively represented.
- Own the brand and marketing budget and planning process, monitoring team targets and providing regular performance reports to leadership.
- Lead and grow the marketing team, currently a small but mighty function, building the structure, capability, and culture to support a growing practice.
What We’re Looking For
- A degree in marketing, communications, or a related discipline, or equivalent demonstrated experience.
- 8+ years in a senior marketing or brand communications role, with at least 3 years at a leadership level.
- Proven expertise across brand management, content strategy, PR,
and digital marketing channels.
- Strong editorial judgement, you know what good writing looks like, and you know how to produce it, whether that's through your own craft, AI tools, or getting the best from a writer. The ability to direct, edit, and elevate content is non‑negotiable.
- Experience managing agencies, budgets, and multi‑stakeholder campaigns.
- A background in one of two worlds: senior marketing leadership within a major brand or agency, or a Head of Marketing/Communications role at a significant architecture, design, or property practice. Either pathway is welcome. What matters is that you've operated at scale and delivered work that counts.
- Strategic and hands‑on in equal measure. You're not above rolling up your sleeves when it counts.
- A natural collaborator who can hold their own with directors, designers, and clients alike.
- Calm, organised, and decisive under the weight of competing priorities across a large, multi‑location practice.
- Commercially minded, with a genuine appreciation for what makes design excellent.
- Comfortable and curious with AI tools. You use them to work smarter, not as a shortcut to thinking less.
- Full‑time commitment, Monday to Friday. Flexible start date negotiable.
- Full working rights in Australia.
- Bonus points: Experience in qualified services, architecture, interiors, property, or a creative practice. Established relationships with design, property, or lifestyle media. Experience developing culturally sensitive communications.
Why You’ll Love It Here
We are designers for the built environment, delivering solutions that are equal parts big picture an
📌 Head of Marketing (Melbourne)
🏢 Plus Studio
📍 Melbourne