Senior Director, Sparkling Flavors - Australia

Australia - Sydney

Apr 20, 2026

Job Description Summary:

Senior Director, Sparkling Flavors - Australia

Reports to: Marketing Lead - Australia

Location : Sydney, Australia

Job Summary:

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with explicit accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

This people manager role will act as the Sparkling Flavors Category Lead for Australia, focus primarily on developing brand growth, creative andinnovationstrategyand plans to drive sustainable business growth

Global Brands– working in partnership with Global Category Lead (GCL) and OU Category Lead: Sprite & Fanta & Schweppes

Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights

Recommends 3-year country projects and 2-year IMX campaigns to Australia Marketing Lead

For local IMX campaigns and Innovation projects:



Develops and aligns briefs,overseesthe creation and pre-testingand approves the final project bundle

Defines brand calendar at market level,allocatingOU-controlled DME to activity types

Local and Regional Brands:

Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation),leveraginglocal consumer insights to connect consumers to KO brands in unique, differentiated and competitivelyadvantageousways

Recommends 3-year innovation projects and 2-year IMX campaigns to Australia Marketing Lead

IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testingand approves the final project bundle

Defines brand calendar at market level,allocatingDME to creation & activity types

Supports the development ofchannels and in-store execution plans, supporting bottling partners and customers

Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g.weekly+ drinkers, shopper basketincidenceand brand equity) via performance management, learning, and course-correction

Experience & Critical Requirements:

Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation,



complex marketing programs management and P&L; ownership

Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

Led scaled, complex, cross-functional and cross-geographical teams and projects

Led and developed teams directly

Advanced business and Commercial acumen

Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.

Communication focus:

Strong analytical and problem-solving skills; influential skills with senior executives

Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

Ability to navigate complex challenges & linkages and articulate into plans to drive results

Ability to inspire through the power of our marketing and brands

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Pow

📌 Senior Director, Sparkling Flavors — Australia Growth Lead (Sydney)
🏢 0101 Coca-Cola North America
📍 Sydney