WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

Step into the thrilling world of gaming entertainment where you will lead massive, highly confidential APAC launches for EA Games, using cutting-edge data to shape the future of media performance alongside a highly supportive, close-knit team.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location: Sydney

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

- Epic Game Launches: Take charge of highly anticipated, top-secret game launches scheduled for next year.



It's your chance to be at the forefront of the APAC gaming industry.
- Lead the Hub: Direct the day-to-day media operations for a dedicated and well-resourced team, working a brilliant hybrid mix that includes Mondays and Thursdays at Mindshare, and Tuesdays right in the heart of the EA Games office
- Drive the Digital & OOH Strategy: Craft and execute brilliant digital direct and OOH media plans, helping to drive a new and exciting strategic shift towards performance ROI and deep audience validation.
- Empower and Elevate: Mentor, guide, and empower a tight-knit team of three (an AM, Exec, and Coordinator), striking the perfect balance between rolling up your sleeves as a 'doer' and delegating effectively.
- Master the Pace: Navigate the dynamic 'ebb and flow' of entertainment media, managing the high-energy rush of a title launch while proactively finding ways to challenge yourself and the team during strategic lull periods.

Ideal Skills and Experience

This role is perfectly suited for a proactive, vocal media specialist who loves digging into the numbers to find a great story, isn't afraid to 'manage up', and gets a genuine thrill out of empowering their team to execute world-class campaigns. We’re also looking for;

- Media Planning Pedigree: A solid background in media planning and implementation, with a strong,



proven emphasis on digital direct and Out-of-Home (OOH) channels.
- Data-Driven Curiosity: A genuine passion for diving deep into the data to extract insights, validate audiences, and confidently map out performance-driven journeys for the client.
- Proactive Communicator: A highly communicative and open leadership style - someone who loves to collaborate, share ideas vocally, and will never leave their junior team members in the dark.
- Upward Management: Brilliant stakeholder management skills, with the confidence to 'manage up' to your Director, push back constructively, and always ask, "how can we do this better?".
- Adaptable & Resilient: A flexible mindset that embraces the unique pace of entertainment clients, thriving during busy launch windows while staying highly motivated when the pace naturally slows.

Life at WPP Media & Perks

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they be

📌 Implementation & Activation Manager (Sydney)
🏢 Wpp
📍 Sydney