Honeycombes Sales and Service – Townsville QLD

Honeycombes Sales & Service is seeking an experienced and commercially focused

Sales Strategy & Performance Manager to lead the strategic direction, operational performance and ongoing development of our Agricultural Sales team.

This is a senior management opportunity for an accomplished agricultural sales leader who can build a culture of positivity, professionalism, accountability and high performance. You will play an influential role in strengthening sales momentum, improving conversion rates, increasing market penetration and delivering an exceptional experience for our customers.

You will use customer insights, market trends, competitor activity and available Honeycombes and John Deere data to guide sales strategy, optimise whole goods inventory and identify commercial opportunities across our agricultural operations.

Honeycombes Sales & Service is seeking an experienced and commercially focused

Sales Strategy & Performance Manager to lead the strategic direction, operational performance and ongoing development of our Agricultural Sales team.

This is a senior management opportunity for an accomplished agricultural sales leader who can build a culture of positivity, professionalism, accountability and high performance. You will play an influential role in strengthening sales momentum, improving conversion rates, increasing market penetration and delivering an exceptional experience for our customers.

You will use customer insights, market trends, competitor activity and available Honeycombes and John Deere data to guide sales strategy, optimise whole goods inventory and identify commercial opportunities across our agricultural operations.

About The Role





Working collaboratively with Branch Managers, sales personnel, Marketing, Parts, Service and senior management, you will be responsible for establishing consistent sales practices and supporting the Agricultural Sales team to achieve sustainable growth.

Your Key Responsibilities Will Include

- Leading and fostering a positive, team-focused and high-performance sales culture.
- Collaborating with Branch Managers to establish performance expectations, KPIs, individual sales targets and accountability frameworks.
- Coaching, mentoring and developing sales personnel across technical capability, sales techniques, customer engagement and operational discipline.
- Developing sales strategies that improve gross margin, conversion rates, market share and customer satisfaction.
- Supporting key account management and complex sales negotiations.
- Analysing customer needs, historical sales information, market trends and competitor activity to identify opportunities and guide business decisions.
- Developing and maintaining a total John Deere solution and value proposition for the production systems within Honeycombes’ area of responsibility.
- Leading Honeycombes’ agricultural marketing and promotional strategy in collaboration with the Marketing team.
- Building robust relationships with key customers, including private farming enterprises,



corporate agricultural businesses and contractors.
- Representing Honeycombes at industry events, field days and community engagements.
- Overseeing whole goods, inventory planning, stock quality and aged-stock reduction strategies.
- Establishing and embedding consistent sales processes, delegated authority requirements and OEM-compliant operating practices across all locations.
- Preparing and presenting sales reports, forecasts and market insights to senior management.
- Providing strategic input into annual budgets, inventory management, cashflow considerations and broader company objectives.
- Travelling regularly across Honeycombes branches to maintain relationships, support the team and promote consistent performance standards.

About You

To succeed in this position, you will be a commercially astute and influential leader with a strong understanding of agricultural machinery sales, customer requirements and dealership operations.

You Will Bring

- Demonstrated experience in agricultural machinery sales, sales leadership, dealership operations or a comparable senior commercial position.
- Strong leadership, coaching and team-development capabilities.
- A proven ability to develop and implement effective sales strategies.
- Strong commercial judgement and an understanding of gross margin, inventory turnover, market share and customer retention.
- The ability to interpret sales, market and inventory data and turn insights into practical commercial strategies.
- Experience managing key accounts and supporting complex sales negotiations.
- Strong knowledge of agricultural customers, production systems and market conditions.

📌 Sales Strategy (Townsville)
🏢 Honeycombes Sales and Service
📍 Townsville