WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Step into a limitless leadership role at the world's most connected media company, where you'll have the ultimate platform to pioneer industry-leading work, champion creative disruption, and shape the careers of tomorrow's media stars in a highly supportive organisation

About Wavemaker: A Leading WPP Media Brand

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Role

Location: Sydney

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

- Strategic Leadership: Act as a critical senior contact, steering the day-to-day operational output to deliver exceptional, future-facing omnichannel campaigns.
- Client Vision & Advisory: Partner closely with top-tier clients to drive their agenda, offering expert POVs on market trends and delivering cutting-edge, strategic insights.




- Crafting Master Plans: Lead the construction, presentation, and negotiation of data-led media plans that beautifully blend traditional TV dominance with progressive digital channels.
- Nurturing Top Talent: Empower, mentor, and inspire a high-performing team, fostering a supportive culture of continuous learning, knowledge sharing, and genuine care.
- Driving Agency Growth: Champion product innovation, contribute to award-winning entries, and play an active role in new business pitches to build our outstanding reputation in the market.

Ideal Skills and Experience

An inquisitive, strategic media leader with a robust offline background and a passion for mentoring, who is ready to take true ownership of massive campaigns and drive genuine innovation across the board. We’re also looking for;

- Extensive Media Mastery: An exceptional understanding of the media landscape, particularly boasting strong offline and TV buying roots, with the vision to fuel broader omnichannel growth.
- Strategic & Analytical Mindset: A results-driven approach with a brilliant knack for translating complex data and market insights into clear, actionable optimisation strategies.
- Inspiring Leadership: Proven experience in managing, motivating, and developing talent, resolving challenges smoothly, and championing a collaborative team culture.




- Commercial Acumen & Negotiation: Superb negotiation skills with a history of delivering flawless financial accuracy and driving real commercial value.
- Confident Communication: Top-tier problem-solving and presentation skills, ensuring you can articulate complex media principles to internal teams, media partners, and senior clients alike.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

- Competitive salary package.
- 20 days holiday increasing with service to a maximum of 25

📌 Implementation & Activation Director (Sydney)
🏢 Wpp
📍 Sydney