We're looking for a seasoned product discovery and UX design specialist with AI expertise to join a brand new greenfields product squad and drive our next phase of innovation and rapid expansion. You might be a UX designer with a solid product mindset, or a PM who's equally great on the UX front. Either way, you're obsessed with understanding users and passionate about leveraging AI to automate and enhance product experiences.
Your mission: Discover and design intelligent experiences that make sports administration and participation easier, faster, safer, and more accessible for millions of users across our global ecosystem.
Working in a hybrid environment (1-2 days per week in our Melbourne CBD office), you'll spend your time deeply learning about sports administrators' workflows and collaborating with our engineering teams to create AI-powered products that reduce the work and increase the play.
What You'll Be Doing
User Research & Discovery
- Conduct deep-dive research across our diverse user base of over 2M players, parents, coaches, officials, and 100K administrators.
- Navigate the complexity of multiple user types across different sports and countries, understanding their unique needs and workflows
- Run user interviews to understand complex sports workflows on a granular level
- Use data and insights to identify AI automation opportunities and build an evidence-backed roadmap
- Create and test AI prototypes with real sports communities
AI-Powered Experience Design
- Design intelligent automation features that help administrators manage operations more efficiently
- Create AI-driven solutions for complex challenges like automated fixture generation,
grading, and scoring
- Enhance participant experiences using emerging technologies to keep players engaged between games
- Build trust in AI recommendations through transparent, explainable design patterns
Cross-Functional Collaboration
- Partner closely with full-stack engineering teams to bring AI features to life
- Work with data teams to identify patterns and opportunities for intelligent automation
- Collaborate with customer teams to validate solutions and gather real-world feedback
- Engage directly with sports organisations to understand their unique operational needs
- Manage internal stakeholder alignment while maintaining focus on user outcomes
What Success Looks Like to us
- Time savings: Measurably reducing the administrative burden on volunteers and administrators through intelligent automation
- User adoption: Driving engagement with AI features that genuinely solve user problems
- Product impact: Contributing to our ambitious user growth goals and product expansion
- Community impact: Designing experiences that truly put community first and solve real problems for end users
What We're Looking For
- 7+ years of UX design and/or product management experience with proven ability to ship products at scale
- Portfolio demonstrating AI product design experience and measurable success
- AI-native mindset – you actively use AI tools to augment your own workflows and can champion AI adoption across the business
- Advanced proficiency in modern design tools and prototyping
- Experience with B2B SaaS or building products with complex, multi-stakeholder workflows
- User research expertise – you know how to uncover insights that drive product decisions
- Multi-market experience – comfortable designing for diverse user needs across different regions and use cases
Highly Valued
- Experience with sports technology or community platforms
- Familiarity with grassroots sports culture and administration (bonus points if you've been part of a sporting club)
- Experience working in a scale-up or growth-stage company setting
- Background in designing chat interfaces, conversational UI, or recommendation systems
Why PlayHQ?
Impact: Your designs will directly improve how millions of people participate in sport globally, supporting the volunteers who make community sports possible.
Growth: Join us as we scale globally - we are in 3 countries and 7 sports today, but will double each of those
Technology: Work with a modern tech stack and cutting-edge AI capabilities to solve real-world problems that matter to communities.
Culture: Hybrid working (1-2 days in Melbourne CBD) giving you flexibility while maintaining team connection.
Mission: Be part of unleashing the life-changing power of community sport, making it more accessible and enjoyable for people around the world.