Company description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do. In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

#LI-

Join Spark Foundry and take the lead on one of the most exciting entertainment brands in market. As Associate Activation Director, you'll be dedicated to the Paramount+ account, leading a high-performing team while driving best-in-class activation, commercial outcomes and strategic partnerships.

This role is ideal for a senior media qualified who loves working at the intersection of client leadership, team development and complex media negotiations. You'll have the opportunity to shape campaign excellence,



influence senior stakeholders and work closely with some of the industry's most recognisable entertainment brands.

If you're an experienced activation leader looking for a role that combines people management, commercial strategy and hands‑on media expertise, we'd love to hear from you.

Responsibilities

- Lead activation across a dedicated entertainment and streaming client portfolio.
- Manage and develop a Senior Executive and Coordinator, providing day-to-day leadership and support.
- Lead media negotiations and ensure maximum value is delivered across every campaign.
- Oversee campaign delivery, ensuring work is executed accurately, efficiently and to a high standard.
- Act as a key point of contact for clients, media partners and internal stakeholders.
- Support senior leadership on commercial opportunities, quarterly reviews and strategic initiatives.
- Drive workflow management across the team, ensuring priorities and deadlines are met.
- Identify market opportunities and translate industry trends into actionable recommendations.
- Champion best-practice activation processes and commercial outcomes. Contribute to team culture, development and ongoing capability building.

Qualifications

- 7+ years' experience in media activation, investment or planning.
- Previous experience leading and developing team members.




- Strong negotiation skills and commercial acumen.
- Deep understanding of the media landscape and investment marketplace.
- Proven ability to manage complex client relationships and stakeholder groups.
- Experience working across large-scale, high-profile client accounts.
- Strong organisational skills with the ability to balance strategic and hands‑on responsibilities.
- A collaborative leadership style with a passion for coaching and mentoring others.
- Comfortable working in a fast-paced environment with high client expectations.
- A proactive mindset and commitment to continuous learning and development.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A co

📌 Associate Activation Director (Australia)
🏢 Publicis Groupe
📍 Australia