We are looking for a highly commercial Digital Growth & Lead Conversion Manager to take ownership of both our paid digital marketing campaigns and the lead-conversion operation behind them.

We operate a multi-location Melbourne dental group and run significant implant and crown advertising campaigns across Google and Meta.

We already work with an experienced digital marketing agency and have staff responsible for handling incoming enquiries.

We now want one person internally who owns the entire process.

From the moment advertising dollars are spent through to the point a patient books, attends and proceeds with treatment, you will be responsible for understanding the numbers and improving performance.

Paid Media Management

You will be hands-on with our Google Ads and Meta Ads accounts.

Responsibilities include:

- Manage and optimise Google Ads campaigns
- Manage and optimise Meta/Facebook and Instagram campaigns
- Manage campaign budgets and allocation of advertising spend
- Create and test new campaigns
- Keyword research and search-term optimisation
- Audience and targeting optimisation
- Monitor CPC, CTR, CPL and conversion performance
- Develop retargeting strategies
- Test advertising offers and messaging
- Work with our creative team and agency on current advertising concepts
- Coordinate A/B testing of landing pages and offers
- Ensure accurate conversion tracking and attribution
- Identify underperforming campaigns quickly and take action

Agency Management

We currently work with a hands-on digital marketing agency.

You will work closely with them rather than replacing them.

Your role will include:

- Challenge campaign strategy where appropriate
- Work collaboratively on campaign improvements
- Review lead quality
- Ensure campaigns align with actual patient conversion data
- Make sure decisions are based on commercial outcomes rather than marketing metrics alone

You must be capable of independently understanding and managing the advertising accounts rather than relying entirely on the agency.

Lead Conversion Management





Advertising is only half the role.

You will also manage the team responsible for handling incoming leads.

Responsibilities include:

- Manage weekday lead-handling staff
- Monitor speed to lead
- Monitor missed calls and uncontacted leads
- Review call quality
- Improve scripts and objection handling
- Ensure consistent follow-up
- Manage CRM processes
- Ensure every lead has a clear status and next action
- Identify where leads are being lost

Own the Entire Funnel

You will track performance from:

- Advertising spend
- Lead generated
- Lead contacted
- Consultation booked
- Consultation attended
- Treatment accepted
- Treatment commenced
- Revenue generated

The objective is not simply to generate cheaper leads.

The objective is to generate profitable patients.

Key Metrics

You will be responsible for metrics including:

- Advertising spend
- Cost per booked consultation
- Lead-to-booking conversion
- Speed to lead
- Contact rate
- Treatment acceptance rate
- Cost per acquired patient
- Return on advertising spend
- Marketing-attributed revenue

What We’re Looking For

You should have strong hands‑on experience managing:

- Google Ads
- Meta Ads Manager
- Google Analytics
- Conversion tracking
- CRM systems
- Marketing attribution
- Landing pages

You should understand:

- Search campaigns
- Performance Max
- Remarketing
- Meta lead‑generation campaigns
- Audience testing
- Creative testing
- Negative keywords
- Bid strategies
- Conversion APIs
- Tracking and attribution

Commercial Skills

Technical marketing knowledge alone is not enough.

We want someone who can look at a campaign producing 200 leads and determine why those leads ultimately resulted in only a certain number of treatments.

You must be comfortable identifying whether the problem is:

- The advertising
- The offer
- The landing page
- Response time
- Follow‑up
- Patient attendance
- Treatment conversion

And then take responsibility for fixing it.

Management

You will manage and coordinate:

- Internal lead‑management staff
- Digital marketing agency
- Creative resources
- Clinic teams where required

📌 Digital Growth (City of Hume)
🏢 Worldwide Dental Solutions
📍 City of Hume