Lead the next stage of growth for one of Australia’s fastest-growing renewable energy businesses

Smart Energy Answers is entering an exciting new phase of growth.

From our beginnings in residential solar, we have grown into a national smart energy business delivering premium solar, battery storage, electrification and commercial energy solutions across Australia.

Today, SEA has:

- 50+ team members
- A rapidly expanding residential and commercial energy business
- Strong partnerships with leading global energy technology brands
- Significant investment in battery storage, electrification and emerging energy technologies
- A growing Commercial division
- Expanded installation capability and operational infrastructure
- Major investment in digital platforms, CRM, automation and AI
- A renewed focus on PR, partnerships, content and brand development
- An ambitious growth strategy for the next stage of the business

We are now looking for a Head of Marketing & Growth to take full ownership of the marketing function and help build the next chapter of Smart Energy Answers.

The Opportunity

This is not a traditional Marketing Manager role.

We are looking for a commercially minded marketing leader who can take ownership of our entire marketing ecosystem—from strategy through to execution—and build a high-performance marketing function that drives measurable growth.

Reporting directly to the CEO, you will lead internal marketing resources, specialist agencies and external partners across:

- Performance marketing and customer acquisition
- Residential lead generation
- Commercial/B2B marketing
- Brand and positioning
- Content and social media




- Website and conversion optimisation
- SEO and AEO / AI search
- CRM and marketing automation
- PR and media
- Strategic partnerships
- Events
- Customer lifecycle marketing
- Marketing analytics and attribution
- AI-enabled marketing and automation

You will become the central owner of marketing performance across the organisation.

What You’ll Own

You will be responsible for developing and executing SEA’s marketing strategy and ensuring all channels, agencies and internal resources work toward common commercial objectives.

Key responsibilities include:

- Build and own the annual and quarterly marketing strategy
- Lead residential customer acquisition and lead-generation performance
- Develop a scalable marketing engine for SEA Commercial
- Manage paid media, SEO, content, social, email and digital campaigns
- Take ownership of website strategy, CRO and lead-generation performance
- Lead SEO, AEO and emerging AI search strategies
- Manage HubSpot marketing, automation, segmentation and attribution
- Lead and develop internal marketing team members
- Manage and hold external agencies accountable for performance
- Coordinate PR, media, strategic partnerships and events
- Develop customer case studies, thought leadership and lead magnets




- Build SEA’s brand authority across residential and commercial markets
- Support the growth of the CEO’s industry thought-leadership platform
- Introduce AI and automation to improve marketing productivity and effectiveness
- Establish clear dashboards and reporting around ROI, CAC, CPL, conversion and marketing-sourced revenue

What Success Looks Like

Within your first 6–12 months, we expect to see:

- A clear, integrated marketing strategy across the business
- Stronger visibility over marketing ROI and customer acquisition economics
- Improved lead quality and channel performance
- A dedicated growth engine for the Commercial division
- Consistent content and campaign execution
- Stronger coordination between marketing and sales
- Agencies managed through clear KPIs and accountability
- Effective use of HubSpot, automation and AI
- Solid brand authority and market positioning
- A marketing function capable of operating independently with clear accountability

About You

You are a commercially focused marketer who understands that marketing is ultimately about generating profitable growth.

You combine strategic thinking with the ability to execute.

You are comfortable discussing brand positioning in one meeting and analysing lead conversion, campaign performance and CRM attribution in the next.

You are proactive, highly accountable and naturally investigate problems rather than waiting for answers.

You are also comfortable operating in a fast-moving entrepreneurial environment where priorities move quickly and opportunit

📌 Head of Marketing (Sydney)
🏢 Smart Energy Answers
📍 Sydney