Company Description

Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a team-oriented way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients. Our agency, Influential, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We’re an end‑to‑end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture.

Overview

The Social Influencer Manager role is a key position within Influential, offering an exciting opportunity for someone who is passionate about driving channel strategy, leading influencer campaigns, executing social media content and is dedicated to staying ahead of the latest social / cultural trends. Reporting into our Snr Content Director, this dynamic role involves playing a key role in running influencer campaigns, social media strategy, client relations, social reporting, and providing valuable industry guidance to clients.

The Role





The Social Influencer Manager role is a key position within Influential. Reporting into our Snr Content Director, this dynamic role involves playing a key role in running influencer campaigns, social media strategy, client relations, social reporting, and providing valuable industry guidance to clients.

General Responsibilities

- Oversee the planning and execution of integrated influencer and social campaigns, ensuring excellence from concept to reporting.
- Build scalable content calendars that balance brand storytelling, performance objectives and community engagement
- Develop and implement influencer and social media campaigns across multiple channels.
- Monitor and manage conversations and communities, escalating relevant managers to internal and client stakeholders.
- Maintain content calendars and copywriting across social content.
- Utilise social analytics tools and campaign reporting to provide insightful recommendations to clients.
- Demonstrate a proven track record in developing, analysing, and maintaining successful influencer and social media initiatives, with a keen understanding of attracting and retaining specific demographics.

We Are Looking For Someone Who Has

- At least 3-5 years of experience in managing a client's social media presence / running influencer campaigns.
- Proven expertise in working with all key social platforms,



including Facebook, Instagram, TikTok, among others.
- Confident client leadership skills and experience presenting at senior stakeholder level.
- Strong passion for keeping up with culture and emerging trends.
- Familiar with the Australian influencer landscape.
- Prior experience in an agency setting is highly desirable.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World pro

📌 Social Influencer Manager (Sydney)
🏢 Herd MSL
📍 Sydney