Are you a data-driven senior marketer who knows how to turn campaigns into pipeline and revenue? We are seeking an energetic marketing lead for a fast growth, global legal tech/AI firm. Hybrid Sydney or Melbourne based role with genuine ownership, support and influence. The firm are building strong momentum and revenue growth in APAC. Demand Generation is at the core of the role and key to their ongoing success. You will set the regional demand strategy for your segments and territories, manage the budget behind it, and carry the pipeline number it delivers, designing and running full-funnel campaigns yourself across countries, segments and languages. You will also take global go-to-market programmes and regionalise them so they land credibly in market supported by great partners and suppliers for marketing and events. From there the scope broadens: alongside key partners, and you will lead events and channel partner co-marketing programmes in region, setting the APAC positioning and POV and driving delivery on the ground, in step with the international leads of those functions. This is an end to end lead, solo Marketing Lead role across APAC, working closely with sales leadership and revenue operations to drive acquisition, expansion, and measurable growth. It's ideal for someone with strong experience in

SaaS marketing or qualified services marketing experience , who is comfortable owning demand generation, campaign strategy, execution, optimisation, and ROI and fine with autonomy, working closely with key internal marketing support and partners.

About the Role

Reporting to the

International Marketing Lead,

based in the UK, you will develop and execute multi-channel demand generation programs designed to increase brand awareness, generate qualified pipeline,



and support revenue growth across the region. You’ll work cross-functionally with sales, revenue operations, content, and broader marketing teams to improve funnel performance and maximise campaign impact. This role requires regular travel interstate and overseas for events and company meets.

About the Role

What you will own

The plan and the number. Build the APAC demand generation plan against the pipeline targets the business sets each year, win buy-in from sales and marketing leadership, then execute and optimise it, carrying marketing-sourced pipeline for the region. The budget. Manage budget allocation across segments and channels, and reconcile spend against allocation, purchase orders and contracted amounts. The campaign portfolio. Design and run full-funnel campaigns at regional level for scale, and at country and segment level for the specifics: ICP and buying committee, local language and local proof, and the channel mix that works in that market. Elevate the brand experience in every interaction. Make sure the business shows up consistently and deliberately in region, across campaigns, digital, events and partner programmes. Adapt the global brand and messaging so they land credibly with APAC audiences and hold the agencies and partners representing us to the same standard. Own the prospect and customer journey. Understand the buying journey in each market, from first touch through to closed won and beyond,



and design the experience that moves people through it. Bring the voice of the prospect and customer into targeting, messaging and campaign strategy, and work with sales to turn our strongest customers in region into references, case studies and advocates. Digital and our agencies. Set channel mix, targeting, budget and KPIs across paid search and social, programmatic and ABM, SEO and web CRO, syndication, email and lifecycle, and hold the agencies delivering them to account. The content the region needs. Identify the gaps by market, brief and steer internal and agency resources to fill them and adapt global assets so they land with APAC audiences. Positioning and messaging sit with our International Product Marketing lead and our in-region subject matter experts; you bring the market insight that shapes how they are applied in APAC. Marketing and sales as one revenue team. Map your demand plans to the regional segment and territory plans so marketing directly supports revenue and growth goals. Set shared goals and follow-up SLAs across marketing, sales and BDR, and run pipeline reviews. You will also coach the sales team on how demand is built and what to expect from marketing. Raising marketing maturity in the region is a real part of this job, not a side effect of it. APAC media and customer relationships. Hold the relationships with regional legal media, publications and industry bodies that extend our reach, and stay in direct contact with customers in region. Identify paid and earned media opportunities and work with our Global PR lead to manage and execute them. A voice in international planning. Contribute to how the business set regional and segment priorities across the i

📌 Demand Generation Marketing Lead APAC (Sydney)
🏢 Novum Global
📍 Sydney