Senior Paid Media Executive

2000 Sydney Hybrid News Limited

Are you a Solid Digital Marketing Manager who has a passion for Health & Fitness? This is a fantastic chance to work with one of Australia’s leading Health & Fitness brands and really lead the way in a Digital transformation

If you are a talented Digital Marketing Manager, with a love for digital this is a great opportunity to step into a diverse role where you can take ownership of 360 marketing activities managing a team of four. You will see yourself developing, planning and implementing all marketing activities and initiatives; managing a marketing team to function as an innovative and creative department focusing on achieving marketing objectives

What you’ll be doing:

- Develop the strategic objectives for the marketing department and develop plans that are focused on the achievement of these objectives.
- Be responsible for all Internal and External marketing campaigns, direct and digital that drive membership inquiries necessary to achieve Guest Traffic goals. Collaborate with COO and General Managers to achieve these monthly goals.
- Drive innovative and engaging campaigns and events that build member engagement and impact Referrals and Retention.
- Manage all marketing communication and ensure clear guidelines and objectives for social media and member/guest interaction. Manage quality of member interaction through EDM's, in-club, websites and other communication methods.
- Develop an Ambassador program appropriate for each different brand and generate awareness through inspirational stories and endorsements.
- Manage an in-house design team to ensure timely, accurate, cost effective and creative design output.




- Provide planning and leadership to the marketing department by ensuring appropriate systems, team structure and plans are in place.
- Oversee all creative pieces to ensure effectiveness and consistency in brand communication.

Qualifications

What you’ll need to get the job:

- Love for Health & Fitness, matched with your Digital marketing talents
- At least 5 years' experience in a digital focused marketing role with strong management experience.
- A proactive attitude and the ability to work in a fast paced environment
- You are an influencer, and enjoy managing a small team
- Experience in implementing new ideas and driving a team forward
- Experience in managing successful digital campaigns with creative flair.
- Ability to manage several projects simultaneously and work well under pressure
- Capability to think outside the box
- Effective communication skills and ability to liaise with senior stakeholders

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Digital Marketing Manager - Australia

The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.

This role blends hands‑on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.

This position offers opportunities for candidates based in Melbourne , Sydney or Brisbane .

What You’ll Do:

In this role, the primary responsibilities include (but are not limited to):

- LinkedIn paid campaigns and social media activation
- Display advertising
- Content syndication programs
- Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
- Support campaign setup for events, webinars, and regional initiatives

Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences

Email marketing (customer and prospect newsletters)

Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel

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