About TEGNA TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Sales Assistant / Sales Development

position provides comprehensive support to the KWES Sales Department and Director of Sales while gaining broad exposure to the station’s sales, operational and client-service functions. This is a department-wide sales support position and is not dedicated exclusively to individual Account Executives. Responsibilities and priorities may shift based on the operational, Account Manager, sales and leadership needs of the department.

The position will support sales leadership, assist Account Executives as needed, provide backup Account Manager coverage, and develop knowledge of KWES’s broadcast, streaming and digital sales solutions. This role is also designed to provide professional development and exposure that may prepare a successful employee for a future Account Executive prospect as business needs and openings arise.

Four Core Areas of Responsibility 1. Director of Sales & Department Support Serve as a primary support resource to the Director of Sales and overall KWES sales organization.

Assist the DOS with sales reports, presentations, meeting preparation and follow-up.

Support preparation for weekly sales meetings, revenue discussions and sales initiatives.

Assist with revenue, inventory and sales activity reporting.

Maintain current sales materials, programming information,



sponsorship opportunities and other department resources.

Track department deadlines, outstanding items and projects requiring follow-up.

Assist with special sales initiatives, client events and station opportunities.

Coordinate information and workflow between Sales and other departments, including Traffic, Creative Services, Finance, Digital and Sales Fulfillment.

Assist with organization and execution of seasonal programming, sports, political and special sales opportunities.

Provide administrative and project support as assigned by the DOS.

Take on additional responsibilities based on changing department priorities and business needs.

2. Account Executive & Sales Support Provide operational and administrative support to Account Executives as needed and based on department priorities to allow sellers to maximize client-facing and recent-business development time.

Assist with order entry, revisions and schedule changes.

Support campaign setup and maintenance.

Monitor active schedules and campaign delivery.

Assist with makegoods, preemptions and discrepancy resolution.

Prepare and update client presentations, proposals and sales materials.

Assist with avails and inventory coordination.

Coordinate commercial materials, scripts and creative needs.

Follow up with Traffic,



Creative Services and Sales Fulfillment on outstanding items.

Assist with routine client and agency administrative requests.

Support campaign recaps and post-campaign reporting.

Help maintain accurate client, account and campaign information.

Assist with Matrix/CRM administrative support while maintaining AE accountability for prospecting activity, opportunities and pipeline management.

The Sales Assistant supports the business of the sales department rather than being permanently assigned to any individual Account Executive.

3. Account Manager Coverage & Operational Support Develop proficiency in Account Manager responsibilities to provide reliable backup coverage during vacations, PTO, vacancies, periods of increased workload or other business needs.

Become proficient in WO Media Sales and applicable sales systems.

Enter and revise orders accurately.

Understand Traffic workflow, deadlines and requirements.

Assist with schedule maintenance and campaign stewardship.

Coordinate makegoods and resolve scheduling discrepancies.

Assist with billing and invoice questions as appropriate.

Track commercial materials and creative requirements.

Understand MediaFerry and applicable creative workflows.

Provide professional client and agency administrative communication.

Coordinate with internal departments to ensure campaign fulfillment.

Maintain continuity of sales operations when Account Manager coverage is needed.

The expectation is that this employee becomes a dependable cross-trained resource who can step into operational gaps without disrupting service to clients or the sales team.

4. Account Executive Developm

📌 Sales Assistant-Development (Cressy)
🏢 TEGNA
📍 Cressy