Who We Are Specialist Media is a leading travel publishing company spanning both trade and consumer audiences. Our trade titles
- including Travel Daily, Australia's leading B2B travel news publication, LATTE, our luxury-focused B2B brand, and Cruise Weekly
- keep travel industry professionals informed, connected and up to date. Our consumer division, home to Signature Luxury Travel & Style, Vacations & Travel and Holidays With Kids, brings travel inspiration directly to Australian travellers. We're looking for a commercially minded Marketing & Social Lead to drive audience growth across our brands, lead our social channels as growth and revenue drivers, and support marketing across the business. The Role This is a B2B-focused marketing role with a strong social element, for someone who is equal parts strategic and analytical, with a sharp eye for content and a track record of delivering measurable results. The majority of your time will be dedicated to our trade titles, led by Travel Daily, where you'll own the social media strategy across LinkedIn, Instagram and Facebook. You'll set the direction, then edit, optimise and monitor our channels to grow our audiences, working with our editorial team, who will supply much of the day-to-day content. You'll brief them on what performs and shape their content for each platform. You'll plan, run and optimise paid social campaigns, both to grow our own audiences and to deliver for our commercial partners, working closely with the commercial team to bring partner briefs to life and report on results. Beyond social, you'll work across our broader marketing activity, including audience and newsletter subscriber growth, email marketing, maximising partnership opportunities and a range of marketing projects to support our business goals. We're looking for someone who is happy to move between priorities and roll up their sleeves across different marketing functions. You'll also support the social strategy for our consumer division titles
- Signature Luxury Travel & Style, Vacations & Travel and Holidays With Kids




- working with the Digital Editor on paid social campaigns designed to reach and engage consumer audiences, and supporting the promotion of the Signature Travel Club, our subscription membership program. This is an exciting opportunity for a growth-focused marketer who understands the power of social and is excited by the fast-paced world of travel media.

Key Responsibilities
Social Media Strategy & Optimisation
• Develop and own platform-specific social strategies and content calendars across our trade titles
• Edit, schedule and optimise content across multiple platforms, briefing editorial on formats and topics that perform
• Monitor performance and adjust strategies based on analytics and engagement metrics
• Grow audiences organically and through paid strategies, with clear targets
• Find creative ways to grow our audience with limited budget Paid Social & Partner Content
• Plan, execute and optimise paid social campaigns across brands, working within agreed budgets
• Lead the strategy and delivery of partner and sponsored content for social, working closely with the commercial team to bring partner briefs to life
• Report on paid social and partner content performance, providing insights to inform future campaigns and commercial products Marketing & Audience Growth
• Drive newsletter subscriber and audience acquisition across our trade titles
• Plan and deliver marketing campaigns for our events and industry initiatives
• Support the promotion of the Signature Travel Club, driving member acquisition through social, email and paid campaigns
• Support email marketing, media kits and sales collateral
• Test, measure and report on acquisition,



conversion and retention Events & Content Capture
• Attend key industry events and conferences, capturing or overseeing live social content where it adds value
• Build relationships with suppliers, travel partners, PRs and tourism boards Collaboration & Internal Communication
• Work closely with editorial and commercial teams to align content and campaigns
• Contribute to brand tone-of-voice and visual identity development across platforms Skills & Experience Essential
• 5+ years experience in a marketing role with a strong social media and performance focus
• Demonstrated success managing and growing multiple brand accounts across LinkedIn, Instagram and Facebook
• Hands-on experience planning, running and optimising paid social campaigns with accountable budgets (e.g. Meta Ads Manager, LinkedIn Campaign Manager)
• Solid understanding of growth marketing: funnels, targeting, testing, attribution and conversion
• Confident with social and web analytics tools (e.g. Meta Business Suite, Later, Google Analytics), using data to make decisions
• Robust writing and editing skills, with the judgement to shape content for a professional audience
• Strong organisational and time management skills with an ability to juggle multiple priorities Desirable
• Background in B2B, media or publishing
• Experience delivering paid or sponsored content campaigns for commercial clients
• Email marketing and CRM experience
• Basic content capture and editing skills (Canva, CapCut or similar)
• Existing relationships within the travel or tourism industry a bonus Why Join Us? You'll attend high-profile events and meet inspiring people from across the global tourism sector. You'll work across well-respected travel media brands alongside a passionate, collaborative team. A flexible hybrid work environment (3 days in-office at Macquarie Park) with a growing footprint, this is a role that offers both professional growth and real commercial impact. We look forward to receiving your application.

📌 Marketing & Social Lead (Sydney)
🏢 Travel Daily
📍 Sydney