Job Description :
Who We Are
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
Join our Sales Team
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About this role
The New Business BDM is a dedicated growth role responsible for accelerating Diageo's performance in the On Premise channel through winning new contracts and unlocking high-quality venues.
This role exists to step-change Diageo's penetration by targeting a qualified universe of high-potential venues and converting them into long-term, high-value partnerships.
The role is primarily focused on new business acquisition initially, it also retains ownership of new accounts through onboarding and early-stage growth, ensuring customers are successfully embedded, activated, and set up for long-term success.
The role is accountable for end-to-end pipeline creation,



conversion, onboarding, and early revenue realisation, driving increased market penetration and positioning Diageo as a trusted commercial partner in On Premise.
You will be responsible for:

- Win current business opportunities against a targeted pipeline of 250+ qualified venues
- Proactively prospect, engage, and convert new customers within priority On Premise segments through disciplined, high-frequency activity
- Develop tailored commercial value propositions based on customer needs, occasions, and profitability drivers
- Lead end-to-end negotiation and contract execution, delivering high-quality, commercially sound agreements
- Drive profitable growth by assessing opportunities and ensuring strong return on investment and long-term value
- Establish strong relationships with key decision-makers, positioning Diageo as a trusted growth partner
- Own the onboarding of new customers, ensuring seamless transition from contract to activation
- Drive early-stage account success through activation, execution, and initial rate of sale growth
- Maintain engagement in newly acquired accounts until they are fully embedded and performing
- Collaborate with internal teams to maximise impact and long-term success
- Maintain strong pipeline rigor, forecasting accuracy, and reporting standards





The required qualifications for this role are:

- Proven experience in business development, sales, or account acquisition roles
- A strong hunter approach, confident, driven, resilient, and proactive in winning new business
- Demonstrated ability to build pipelines and convert opportunities at pace
- Experience in building customer relationships and influencing decisionmakers
- Strong commercial acumen with the ability to assess profitability, return on investment, and growth potential
- Ability to understand market trends, competitor activity, and customer behaviour
- Strong communication and stakeholder management skills
- Ability to transition from winning business onboarding early account growth
- High levels of ownership, accountability, and execution rigor
- Proven track record in business development and or sales hunting roles
- Strong commercial negotiation and contract management capability
- Experience within On Premise / FMCG / Liqour / Hospitality preferred
- Data-led approach to pipeline management and prioritisation
- Ability to thrive in a high-autonomy, high-accountability environment

Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits:
At Diageo, we offer more than just a role- we offer an environment where you can thrive, grow and be recognised for your impact.

- Competitive reward - Market-leading salary, performance-driven bonus and industry perks
- Flexible ways of working - Hybrid working with no set office days, emp

📌 New Business BDM (Sydney)
🏢 Diageo
📍 Sydney