21 Oct
|
Cricket Australia
|
Melbourne
21 Oct
Cricket Australia
Melbourne
Working for Cricket Australia means that you become a part of Australia's proud history and help us look toward the future. Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent. As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.
Our purpose is transparent; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.
This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.
Working for Cricket Australia means that you become a part of Australia's proud history and help us look toward the future. Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent. As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.
Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.
This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.
Working for Cricket Australia means that you become a part of Australia's proud history and help us look toward the future. Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent. As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.
Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.
This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.
Working for Cricket Australia means that you become a part of Australia's proud history and help us look toward the future. Our players and teams are successful, inspiring and reflect the values and aspirations of the community they represent. As an organisation, we are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, whilst also reimagining the W/BBL, building player connection through storytelling and playing our part in developing the game globally.
Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.
This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.
ABOUT THE ROLE
As a result of an internal career opportunity, we are recruiting for a Consumer Growth Specialist to join the Big Bash Leagues team at Cricket Australia.
This role is ideal for a consumer growth, membership, ticketing or marketing professional who is passionate about creating best-in-class fan experiences and driving commercial outcomes. You'll play a key role in delivering one of our core strategic priorities: an obsession with attendance.
We're looking for someone who is passionate about understanding fan behaviour, identifying growth opportunities and executing targeted campaigns that drive customer acquisition, retention and revenue growth. You'll enjoy working collaboratively, using insights to inform strategy, and turning plans into action. Even better if you have a history of working to convert participants into attendees and lifelong fans.
Reporting to the Senior Manager, Consumer and Commercial Growth you'll be responsible for:
- Driving growth across key consumer metrics for the Big Bash Leagues, including attendance, ticket sales and memberships, by partnering with Clubs to deliver consumer objectives.
- Championing consumer best practice across the Big Bash, supporting Clubs through strategic alignment, knowledge sharing and the implementation of initiatives that drive fan acquisition, engagement and retention.
- Leading the participant-to-fan strategy across junior,
📌 Consumer Growth Specialist (Melbourne)
🏢 Cricket Australia
📍 Melbourne